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Pinning Down the Basics of Pinterest

It’s fun, it’s interactive, it’s easy, and it’s free. What more could you ask for when trying to market your brand? Pinterest categorizes themselves as a “virtual pinboard” or a place to “organize and share beautiful things you find on the web” . To me Pinterest is an online window shopping experience, a photo gallery, [...]

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Taking the Leap: Transitioning your Facebook Fan Page to Timeline

Leave it to Facebook to cause a stir rolling out the Timeline feature for business fan pages last week while only allowing  businesses 30 days to make the transition to timeline. That’s right come March 30, 2012 Facebook will be flipping the switch and all fan pages will be published  in the new timeline format. This of [...]

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Let It Rock: Curating Your Social Media for the Best Customer Service Experience

So what have we learned so far? Well, we’ve learned that similar customer service policies are used in social media. We’ve also learned that one of the key components of online customer service is “immediacy.” But where do you go from there? How can you apply these lessons? To be completely honest, every business’ online [...]

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Customer Service on Social Media- The Immediacy of it All

“The Customer always comes first.” If you’ve done any bit of work for a business in your lifetime, you’ve heard that phrase before. This concept is cornerstone to any good customer service plan. But how do we deliver this kind of customer service through social media? After all, with social media being one of the [...]

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What Retail has Taught me about Customer Service

Like any young person, I’ve spent a good chunk of my life within the retail world. Not shopping, rather, part-time work. My retail work history included associate work for 2 large retail chains (I won’t name names here.) And while the experience has been one I’d hope to not have to repeat, I do owe [...]

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Floating in on SoundCloud

SoundCloud- it’s the newest rage in the musical community, and beneficial to musicians, producers and record labels alike. But what is it? SoundCloud is essentially a place where anyone within the music community can create an account and upload music to share across many other social networks. People with profiles can follow other SoundCloud users [...]

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