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The Social Media Revolution: Empower Yourself Today

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I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary […]

3 Most Important Things to Know About the New Twitter Profiles

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Whether you’re a Twitter veteran or a Twitter baby bird, there are certain things you need to know to keep up with Twitter’s new profiles. In all my experience working with small businesses and non-profits and their social media strategies, I’ve found I like the new changes Twitter made to its layout and customization options. To optimize […]

5 Steps to Creating an Effective Persona for Social Media Marketing

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In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of […]

Why Small Businesses Often Fail At Social Marketing

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Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]