We provide social media audits, strategic planning, advertising, implementation metrics and measurement to help you improve your social media success. We start wherever you are at with your social media marketing and help you build a social media marketing program that fits your business, your needs and your resources.
Social Media Strategy and Planning
The SocialNicole social media planning process delivers a plan that is not only useful but will get results. Our plans not only tell you where you should be present in social marketing from a business perspective, but also how you should measure success, what resources and tools will be needed and a comprehensive daily implementation plan to make it a reality. We also offer social media management services to help you make this all happen each and every day! Whether you need one time consultation or would like us to step in as part of your marketing team, we customize our work to fit your needs.
Our plans are customized to customer needs and wants but often include:
- Social Media Audit
- Audience Identification
- Social Media Management Plan
- Campaign Strategy and Planning
- Competitor Evaluation
- Social Media Channel Selection
- Content Planning
- Editorial and Marketing Calendars
- Integration with Traditional Marketing
- Fans/Followers Participation and Growth
- Email Marketing Integration
- Metrics
- Employee Social Media Guidelines
- Employee Participation
- Campaigns and Promotions
- Expert in Social Media Ad Strategy and Placement
- And Much More!
Social Media and Online Advertising
Leveraging the power of Facebook ads and Google Adwords is our speciality. From retargeting to tracking conversions we have the expertise and experience to leverage these ad platforms and deliver results to help grow your business and/or brand. Our social media and online advertising services include:
- Creating Strategic Ad Plans to Maximize Your Investment
- Target Audience Identification and Setup
- Creating Ad Copy That Converts
- Designing Ad Images That Compel Action
- Setup and Testing of Ads
- Managing Ads Programs
- Creating Retargeting Ads
- Conversion Tracking
- Creating Lead Generation Ads
- Ad Strategy for Campaigns
- And Much More!
Social Media Audits
Many businesses have already ventured into using social media, blogs, email or other forms of digital marketing. Often the struggle is how to leverage what they have built to be more successful and get better results. An audit allows our team of experts to assess where you are and what assets you have built and advise on what your next steps can be to improve. An audit can be used for a general tune-up and overall improvement or as the first step in a more extensive planning process. Audits often include:
- Audience Identification
- Social Media Channel Review
- Website Evaluation
- Content Evaluation
- Social Media Optimization
- Email Marketing Review
- Traditional Marketing Review