There are so many social media channels out there that it can be confusing and sometimes difficult to differentiate how to use each platform beneficially. Developing quality social media content is important for your business – but deciding where to share it is just as crucial. It’s important to keep in mind that each social media channel has a target audience. Content will need to be modified accordingly to appeal to those audiences. You should do your best to avoid repeat messages on your different social media channels. If users follow you on one channel, they likely follow you on another social media channel. Repeating the same content may make your channel feel automated, and viewers appreciate and expect more personality than that. To make the social media content sharing decision process easier, we’ve broken down some examples of content that should be posted on different social media channels.
Facebook has a 63, 206 character limit. This gives you a wide variety of things you can post, varying from, contests, pictures with captions, news, etc. You are almost limitless when it comes to posting on Facebook, so use this channel to share your long explanations, thoughtful opinions, and detailed stories. Remember to post about current events and news relevant to your business or field of work. With Facebook, you’ll get a broad target audience since both younger and older generations are using Facebook more frequently. Pick a target audience and tailor your content to appeal to this demographic. Regardless of the audience you pick to be your reader, do your best to be concise in making your point. Just because you have 63, 206 characters at your disposal does not mean that readers will take time to read all that you post.
As many know, Twitter has a stricter character limit of 140 characters. Therefore, you’re forced to write creatively to capture the attention of readers immediately. Once you’ve capture the readers’ attention, provide a link of some sort where readers can find more about the topic or provide relevant hashtags for readers to search for more information. Since Twitter is a microblogging social media platform, your teaser is important to hype up your content. Make sure that your content is relevant to your teaser and also include mentions for credit and hashtags for references. Make your posts on Twitter fun and engaging – this is the platform on which to unload your powerful wit and enticing one-liners.
Unlike Facebook and Twitter, Pinterest does not have a character limit. Instead, Pinterest is a very visual social channel. Though you can share your ideas about the image or a caption to explain the photo, Pinterest should be mostly visual. Select an eye-catching photo to pull users onto your page. Pinning infographics and other photos that combine visuals and quality information will be crucial for this channel. Post content relevant to your business, making sure to include a hyperlink so that viewers can have a direct resource to go to if they are interested in what they see.
Google+ is used for sharing information, much like Facebook, but allows you to categorize what you share to the different circles you are in. Since your audience is categorized in Circles, you can choose which circle to share with when posting content. This gives multiple opportunities to tailor your posts to your audiences, so save your specified content for this channel. Develop strong, interactive circles and share posts to a smaller group in order to get higher quality, one-on-one interaction.
LinkedIn is a very business-like and professional social media channel. Whether you are a small or large business, you can leverage this platform by posting content about your business or relevant news around your field of work. The right content may lead to a new networking opportunity or potential partnership. Save your best industry news for this channel. LinkedIn is where users will be looking most critically at your industry expertise, so ensure your posts express your relevance and understanding of your field. It is important to understand what the different social media channels are used for. When used strategically, these social media channels can attract new followers and create business. Avoid making the mistake of signing up for all social media channels that are available out there in cyberspace. This may seem like a good idea, but if the social media channel is irrelevant to your business, it may become a burden to have it. All social media channels require time management, which means they require different content to fit the personality of the social media channel. Looking for more help understanding what social media content to post where? Connect with SocialNicole today! Photo Credit