Twitter 101 and beyond – Join our “classroom” this week for lots of great tips, tricks and info about Twitter!
Given the nature of my work as a social media strategist and my own professed love for Twitter I get a lot of questions from people about Twitter. From basic questions about how to use Twitter to why bother to what business value does it provide? It can be exhausting to try and explain to someone who has little or no understanding of Twitter why they should bother, it can also be difficult to get all the facts and figures right when going over the potential business value without being online. Because of this I decided to create a comprehensive post that address some of the common questions I receive. I hope this guide will be useful and valuable to you and that you will share it with others too!
Adding Meat to Your Tweet: How to craft a tweet that will get noticed
Below are some tips on how to make the most of every tweet. From the basic tweet to hashtags, links and more….read on for details!
Let’s start with the basic tweet.
I will use a client of SocialNicole’s as an example for this post. Here is a simple, straightforward tweet about their upcoming event. This is a great tweet and certainly gets the organization’s name out there. But will the organization know you were talking about them? Are you making it easy for your followers to find more information on the walk? How can you compose this message so that it spreads the word and strengthens your community?
So let’s add some “meat” to that tweet!
- Tag the person or organization you are talking about. This method A) tells others who you are tweeting about and B) notifies the tagged person or business that you mentioned them. Let’s face it, everyone likes to get mentioned—we all have egos. But remember that if you start a tweet with an @ sign, the only people who will see the tweet are you, the person you are mentioning, and anyone who follows both of you. For maximum reach, start the tweet with something else before mentioning the person’s name. Even a single character like a period will do if you have serious space constraints—though that should be a last resort (try rearranging your tweet first).
- Use a hashtag if there is one for the event or topic you are talking about. A good way to find out if a person, event, or business is using a certain hashtag is to read their Twitter stream and see what they are using. Hashtags allow people to follow a certain topic without following a specific person. Here is some good info about hashtags if you want to learn more about them.
- Include a link related to what you are tweeting about that will give people more information. Use a link shortener such as Ow.ly or bitly so that the links do not take up as much space.
Next some Tweet Meat advice for when you decide to retweet someone.
For the uninitiated, retweeting means sharing a tweet with your network that that someone else initiated. Here is an example of a basic “meatless” retweet (this time we are retweeting SocialNicole client thedatabank): This is a basic retweet. You see many of these generated from Twitter.com because the web platform does not offer an opportunity for you to add any text or information to the tweet. There is nothing wrong with this tweet, but it requires little effort from the sender and has no real endorsement.
Now, the same retweet with some “meat”:
- Information about the link so users know what it is about.
- Additional hashtag to help get the word out.
- Personal endorsement to get people interested.
- “Please retweet” to the end of the tweet to encourage others to share as well.
You will note I had to take certain liberties to shorten the original tweet. This is OK to do as long as you do not change the overall meaning of the tweet. Hopefully this additional tweet gets the organization more well-deserved attention. (Who knows—maybe you will go vote for their one of their sessions too!) As you can see, there are many ways to add a little extra “meat” and oomph to your tweets. Not every tweet needs extra “meat,” but adding a little here or there will help you take your messaging from OK to powerhouse tweets that get you and the people and organizations you support noticed.
What tweet tips do you have to add to this tutorial? Please share below.