Table Of Contents
Tips for Social Media and Digital Marketing During COVID-19
Brands Doing Marketing Right During COVID-19
Which Social Media Platforms Your Business Should Be Using During COVID-19 and Beyond
5 Ways to Use Hashtags During COVID-19
Influencer Marketing During COVID-19
How To Recession Proof Your Business During COVID-19
Targeting Customers with Income During COVID-19
The COVID-19 pandemic is not something businesses can ride out for the short-term without fundamentally changing their marketing approach and investing in digital and social media marketing. Here at SND Agency, we have been working for over a decade to help businesses and brands of all sizes create sustainable and flexible digital strategies to meet the needs of our clients regardless of economic challenges. The investment in authentic, goal-focused, results-oriented digital marketing has never been more realized and worthwhile to SND Agency clients than it is today. With our vast experience, we are confident that we can help any business stay afloat–and even thrive–during the COVID-19 pandemic.
Here you will find our how-to guide to everything digital marketing-related for this time of COVID-19. From hashtags to social channels to recession-proofing, we’re here with the resources you need and the expertise you can count on.
- 1 General Marketing Strategies for COVID-19
- 2 Social Media Tips for COVID-19
- 3 Recession Proofing During COVID-19
General Marketing Strategies for COVID-19
For a broader overview and real-life examples of how to manage your social media and digital marketing during this time of COVID-19, check out our posts below.
As a result of COVID-19, most customers are now engaged heavily online, either with work or for entertainment, and this means that your business needs to be heavily invested in digital and social media marketing in order to get in front of your customers. The need to focus on digital and social media marketing has never been more important and it will continue to be one of the most important elements in driving sales for businesses during the COVID-19 pandemic.
Use our tips in this blog post to learn how to leverage your digital and social media marketing strategy during COVID-19. Following these guidelines today will set your business on a track to survive and will allow you to step forward with a plan of action to help strengthen your digital presence.
What are the top brands doing right in their marketing during COVID-19, and how can you follow their example? This post is all about showing you first-hand how to market during a time of social distancing and COVID-19 by highlighting some big brands out there who are doing it right. We’re giving you some great examples of how you can adapt your marketing strategy to benefit you and help you recover from this global pandemic. Read this post to see how top brands’ marketing strategies have made a cultural impact and seen success in the time of COVID-19.
In this post, we’re breaking down each major social media platform and letting you know who’s using it, why they’re using it, which platforms will ultimately work best for your particular business, and how to develop successful social media marketing strategies on each platform. Read our full post for how your business should be using social media platforms during COVID-19.
Social Media Tips for COVID-19
For more social media specific tips on how to approach change to your platforms and channels, increase engagement, and stay relevant through changing times, read through the posts below.
In order for your business to continue reaching your customers, it’s essential that you meet them where they’re at online, and there are many social media platforms where you can do this. However, in order to get the absolute most out of your marketing efforts (and your budget), you need to know the rules and culture of each platform and how they can best work for you.
In this post, we break down each major social media platform and let you know who’s using it, why they’re using it, which platforms will ultimately work best for your particular business, and how to develop successful social media marketing strategies on each platform.
Don’t get us wrong–we love a good #ThrowbackThursday or #MotivationMonday, but COVID-19 means that we’re all approaching and using hashtags a little differently these days. In this post we break down the different types of hashtags you should use, how to choose the right ones, and show how to utilize them depending on each social media platform. We’ve got everything you need to know about using hashtags during COVID-19. Read it here.
Influencer marketing can offer many benefits that go above and beyond regular marketing tactics. At this moment when digital marketing is more vital than ever for reaching your customers, credible brand ambassadors can give you a major boost on social media, influence the conversation about your brand, and help drive sales. They are especially helpful during an economic downturn, as they offer a unique funnel to your business, reaching new markets that your business may not otherwise have been noticed in. Read this post to learn more about the benefits to investing in influencer marketing during COVID-19, how it can help grow your business, and what to do to get started today!
Recession Proofing During COVID-19
What if we told you there are ways to effectively “recession proof” your business now AND in preparation for the future? It’s tempting to prioritize short-term and immediate fixes, but short-term solutions lead to short-term results. Read our post on creating a long-term plan to secure your customer base and ensure that you survive, and even go on to thrive, during a recession.
During an economic downturn, using marketing to reach the portion of your brand’s audience who are still in a position to spend money on your product is more crucial than ever. The key to surviving this pandemic lies in being able to identify where viable customers are, and then to reach those customers online. This post contains several tactics you can use to reach the people out there that are still earning money and are looking to spend that money on your business. Learn them here.