The difference between a brand’s success and failure during a recession often comes down to its marketing strategy. What are the top brands doing right in their marketing during …
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Branding
The Ultimate Guide to Choosing Your Business Brand Colors
Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what …
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How to Build An Instagram Following For Brands and Businesses
Don’t miss any of our Instagram for Business blog series (new posts each week this month). Sign up today to receive email updates for the SocialNicole blog. You’ve taken the …
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Should your brand use Instagram? Here’s a checklist to find out.
I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a …
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Designing and Branding Your Social Media Channels
Creating a unified brand presence online is an important part of your overall marketing and branding strategy. You want your brand to be easily recognized on every channel. Create …
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The Value of Branding: Why Do It?
You learned the basics of creating a strong brand in building a brand for beginners, but why bother with branding at all? It takes a lot of time and money, and difficult decisions …
Branding a Campaign: Do You Need a Company Hashtag?
When your business launches an exciting new campaign, it can be easy to start throwing out hashtags to promote your brand. Your first thought may be that your campaign tweets, …
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A Brand Voice for Business: Carrying it All the Way Through
For a lot of businesses, branding can be a tough concept to tackle. If you're completely new to branding, attempting to make your brand voice for business shine through all of your …
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Branding a Campaign for Your Company
Once you've learned the basics of branding, your business may be ready to take the next step. There are many different elements involved in developing an effective brand. But when …
Building a Better Brand: Branding for Beginners
So you want to market your brand online, but aren’t sure where to begin? You’re not alone. With so many tools to boost marketing results and organize social media accounts, it can …
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