• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Marketing - Minneapolis | SND Agency

Social Media Strategy Consulting - Minneapolis

  • About
  • Services
    • Social Media Marketing
    • Social Media Management
    • WordPress Website Design
    • SEO Strategy
  • SN:D Live
  • Blog
  • Free Tips
  • Contact Us Today!

Nicole Harrison / May 17, 2013

Becoming a Pinterest Rockstar!

You are here: Social Media Marketing » Social Media Relations » Becoming a Pinterest Rockstar!

Pinterest for Business

At SocialNicole, we LOVE Pinterest! Any client we think it may work for, we try to include in their social media plan. Because Pinterest doesn’t work for everyone due to the visual and demographic factors, when the stars align and a client has the perfect content and base to share magic can happen! So strap yourself in because we’re going to share a Pinterest success story: One of our clients was interested at setting up a Pinterest account. After combing through their blog and analyzing their target clients and customers, we decided that they definitely had the right content and following for Pinterest. We launched in mid 2012 with a few simple boards and a small following. Now, less than a year later, this Minnesota based company has grown to hundreds of followers, thousands of pins, tons of interactive boards and a huge increase in website traffic. The reason they have grown so much has been because of several strategic moves that are easy to implement and that you can start doing – today.

6 Pinterest for Business Tips to Help Your Company Rock:

Become a Pinterest Business Account: first and foremost, you need to convert or setup your account as a Pinterest Business Account. Why? You become a verified business, your website is included in your information, your clients are encourage to pin your content…we could go on and on! Once we converted our client’s account, we were able to utilize tons of “freebies” that normal Pinterest accounts do not have and saw a growth in community interaction with their account. Follow Relevant People and Business: this is a no-brainer. We started by finding and following community partners and people we regularly connected with on other social media sites. From there we searched for keywords on Pinterest that related to our business and followed other relevant people and companies. This isn’t a one-time-and-done deal, you must constantly be finding and seeking out new people to follow and new content to share. For our client, we do this almost daily and do a big clean-up at the end of each month. This has not only helped us connect and share relevant content, but has also helped get our name out there and build our Pinterest following. business on pinterestPin from Your Blog: One cool thing you can do as a business account on Pinterest is actually add a “Pin It” button to your blog or website so that visitors can pin content right from there! You can also do this manually and add pins from your blog on your own. Every time our client has new content out, we are sure to pin it with a keyworded description and add it to the appropriate board! Last month, one post brought almost 200 visitors to our client’s site! Why? Because we pinned a relevant blog post , with a great visual and put a description that folks in that industry would be interested int! Start a Community Board: The cool thing about Pinterest is that like Facebook groups, there are Pinterest Community Boards. These are themed boards where you can invite “Pinners” to pin content related to the theme to it. It’s another fun way to interact with your followers and find new people to connect with! Create Holiday and Event Related Boards: While we have many boards focused on the industry that our client is in, we also don’t want it to be purely business. We have many non-business followers who we love to connect with. Our community on Facebook is a perfect blend of business and fun and we wanted to carry that over to Pinterest. To add a splash of fun, we make sure to create boards that surround holidays and events to keep our content relevant and our followers pinning/liking/sharing and commenting. Host a Pinterest Contest: One huge endeavor we took on for this client was hosting a Holiday Spirit contest that was spread across all their social media accounts – including Pinterest. While this is something that takes work to research and implement, we had a ton of fun with it and it was a big success! While these are just a snapshot of the things we do to rocket our clients to Pinterest success, they are simple enough to start get your Pinterest for business page growing! If you have any other tips or hints that you use, share below! Interested in working on growing your business page on Pinterest? SocialNicole can help!  Photo Credit 1 Photo Credit 2

It's only fair to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Share on Tumblr
Tumblr
Email this to someone
email
Buffer this page
Buffer

Filed Under: Social Media Relations Tagged With: Pinterest

Previous article: Marketing Your Business with Pinterest
Next article: 3 Social Media Management Tools You Should Be Using Right Now

Nicole Harrison

About SocialNIcole

I believe in helping people to change the world! Helping others bring their passions and purpose to the world is what I do. My goal is to help you build the business of your dreams by leveraging social media and digital marketing.

Learn how to build an online community, increase brand recognition and grow your business.

Sign up for the SocialNicole monthly newsletter and the exclusive Facebook Marketing Success Checklist. There we will help you discover smarter ways to connect, engagement and grow your business using social media and digital marketing.

view raw

Primary Sidebar

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Search Our Blog

The Art of Being Social: Recent Posts

  • The Art of Being SOCIAL: LIVE – In Conversation with Michael Anschel
  • The Art of Being SOCIAL: LIVE – In Conversation with Mychele Boardman
  • 10 Steps to a Professional LinkedIn Profile
  • The Art of Being SOCIAL: LIVE – In Conversation with Kristin Maija Peterson
  • Securing Your Facebook Business Account Against Hacking and Phishing Attempts

Topics Of Interest

  • Blogging (35)
  • Content Marketing (16)
  • Digital Advertising (24)
  • Growing Your Social Media Business (34)
  • Guides to Social Media Platforms (44)
  • SEO (9)
  • Social Media Management (14)
  • Social Media Marketing (40)
  • Social Media Relations (31)
  • Wordpress website (8)

What’s Popular

Accelerated Mobile Pages (AMP) (1) Audience targeting (27) Branding (12) Campaigns (6) Community manager (1) Contests (4) Covid-19 (9) Customer service (4) Email marketing (2) Engagement (4) Facebook (35) Google Page Experience Update 2021 (1) How To (55) HTTP/2 (1) Influencer Marketing (1) Instagram (11) LinkedIn (7) Marketing Strategy (12) Minnesota (1) Networking (1) Online Community (10) Online Security (1) Pinterest (8) SEO (9) Social Media agency (5) Social Media Crisis (3) Starting a business (7) Time management (4) Tips & Tricks (42) Tools (5) Twitter (24) Wikipedia (1) YouTube (1)

Get Updates

Sign up now to stay in the know on all things digital marketing with our SocialKnow newsletter and blog updates delivered right to your inbox!
* = required field

Footer

Contact Us

5500 Nicollet Ave South
Suite 19413
Minneapolis, MN 55419

612-670-0337
info@sndigitalagency.com

About Us

SND Agency is a social media and digital marketing agency founded in 2009. The agency was built from the ground up with a the focus on social media as the central core of all digital marketing. We are experts at strategy, management, campaign development, and paid digital ads (with advanced expertise on audience development and strategic targeting).

Learn More

Follow Us

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 SocialNicole.Com