You can skip the introduction and go directly to:
To go directly to “How to Use Facebook Effectively” – Facebook basics Click here.
To go directly to learning about Facebook Ads click here.
Fast forward to learning about video use on Facebook by clicking here.
Skip ahead to learning about Facebook Recruiting by clicking here.
Embarking on any new marketing endeavor can be intimidating – and learning to market your business on Facebook is no different. If only social media marketing was as simple as creating a simple Facebook post or sending out a simple tweet. Anyone can post on Facebook – but to be effective with marketing on Facebook requires strategy and planning. Facebook marketing requires an understanding on how to connect with your audience and build a community while also working to move people into your immediate sales funnel.
At SocialNicole, we are embroiled in strategy, planning and the day to day implementation of our clients work. We eat, sleep and breathe social media marketing every single day. And while we help many clients connect, engage and grow their businesses we also know there are many individuals and small business owners who are still in the do it yourself mode. We want to help all the entrepreneurs, businesses and world changers learn to use Facebook effectively and leverage Facebook to grow. Our purpose is to help people change the world and make it a better place for bringing their passion and purpose to the world. We are able to help people change the world by providing cutting edge social media services and consulting to people who are actively working to change the world and helping them grow their businesses and causes.
We’re excited to share our “Facebook How To” series. It is dedicated to teaching you the specifics of how to use Facebook effectively for your business, so you can Connect. Engage. and Grow. You will find each article breaks down Facebook into easy to follow guides. From the basics like how to tag a Facebook page to the complex such as setting up a Facebook conversion ad and tracking conversions and retargeting audiences.
Learn How to Use Facebook Effectively
There’s no getting around it: Facebook is an incredibly powerful social media channel whose benefits are just waiting to be unleashed on your business. It’s crucial that your business master the basics of this social media powerhouse, as knowing the basics is an essential part of an effective overall social media strategy. Applying these techniques will assist your business in the growth and development of your presence on Facebook, and in turn, strengthen the overall online footprint of your business. In each post, we focus on a different element of using Facebook for your business. We offer simple how-to instructions that are user-friendly and allow for easy application. Check out the links below to see the all of the “Facebook How To” posts.
How To Use Facebook Effectively: A Facebook Marketing Guide
In order to be successful on Facebook you first need to learn how to use Facebook as your business. Your business Facebook page is connected to your personal account, so you want to make sure when you are active on Facebook as your business that you are actually acting as your business page and not as your personal Facebook page. Click the link above to learn why this is important and to learn how to use your page as your business and not your personal page.
Building relationships on Facebook is an important part of any social media strategy. It helps build community and in turn can increase your overall engagement. One way to build relationships is by liking other business Facebook pages. Click the link above to learn how to like Facebook pages as your business page. It’s a great way to grow your online community and show support.
Tagging is a great way to interact with Facebook users and Facebook pages. It allows you to make your presence known while not only talking about yourself. You bring attention to other Facebook pages and can give accolades to Facebook users who have liked your page. It is a great way to increase your engagement and build community on your Facebook page. Click the link above for a tutorial that will walk you through Facebook tagging and learn more about why this is such a great practice to put in place.
Online reviews can make or break your business. Facebook is one place where you can use reviews to your advantage. Having reviews on Facebook help to build your brand presence and encourage users to engage with your page. Learn more about how reviews can make your break your online marketing efforts by clicking the link above.
When you think about Facebook you probably think about posting content. Why else would you be on Facebook if you didn’t have the opportunity to share your content? Posting a photo with a link is a great way to share an image that will draw your audience in, but still, gives you the ability to direct your audience to a page off of Facebook. Click the link above for a guide that will walk you through posting a photo with a link.
Hashtags are a great feature to utilize when you want to reach a specific audience and potentially grow your Facebook Page following as well. Hashtags need to be placed strategically in order to effective. Click the link above to learn how to use hashtags on Facebook to increase your exposure and potentially grow your fan base.
We have said this before and we will say it again – engagement is a key factor in determining your success on Facebook. A great way to foster an engaged community is to get your Facebook fans talking. The more your fans are talking the more exposure you will get. Learn some of our best tips for getting fans talking by clicking the link above.
A lot of using Facebook for business is to share and like other people’s Facebook content. By liking and sharing content, you are engaging with other businesses and making your own page more visible to users as well. Click on the link above to learn more about liking and sharing from your business’s Facebook account.
Did you know you can schedule content from another page to be shared at a later time? This can be a really useful tool to make sure you are not over-sharing and bombarding people’s Newsfeeds, while still engaging and sharing other people’s content. Click the link above to learn how to share other page’s posts at a later time.
Did you know that only 2% of your business page fans see any post you place organically? This is where Facebook ads can drastically help your social media marketing efforts. Not only will placing ads help you reach more of your target audience, but they will help you hone in on your creative skills and get you to start thinking about your overall goals and strategies. Our How To Place a Facebook Ad will walk you through every step of the ad creation process. Click the link above to get started today.
A huge part of your success of Facebook has to do with setting goals so you can reach your target audience. When it comes to running ads on Facebook you need to be clear on what your ad is trying to achieve from the very beginning. Click the link above to learn about the different marketing objectives you can select when placing your Facebook ad, so you can make sure each ad you place tightly aligns with your marketing goals.
A big part of running Facebook Ads is determining how much to spend, and that is a great question. The answer is that you need to find the sweet spot where ad spend and results are maximized. Click the link below to learn how to find the sweet spot when it comes to Facebook ads, so your ads can get maximum results without over spending.
Having a target audience that you strive to reach is an essential part of your Facebook strategy, but getting results is not always so simple. A big key to being successful on Facebook comes down to testing to figure out what does and does not work. Click the link above to learn the process we use to get results with our Facebook ads.
There is no doubt that conversion ads on Facebook are tricky, but when optimized correctly these ads can yield great results. Click the link above to learn more about conversion ads and how you can optimize them to get results.
Videos on Facebook
Video content is increasingly important for small businesses to garner user interaction. By offering something new and unique, using established Facebook metrics, and giving your post a call to action you can maximize the reach of your video content. Click the link above to learn more about sharing videos on Facebook and how this can improve your Facebook strategy.
Using the Facebook Live feature can be a great way to promote your business. By going live, you can engage with your users in real time. Demo a product, share an interview, or go behind the scenes of an event. Click the link above to learn how to use Facebook Live.
Recruiting on Facebook