Updated August 2017
SocialNicole is working to teach you how to use Facebook effectively for marketing your business. We have launched a “Facebook How-To” series break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in our “How-To Use Facebook Effectively” series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast!
Facebook Reviews Make or Break Online Marketing Efforts
Online marketing is immense. It’s no surprise that many people have a hard time prioritizing all the aspects of digital marketing that all seem equally important. I’m here to tell you that one of the most commonly overlooked aspects of online marketing is the Facebook review. I typically advise clients to identify the different locations online that people may potentially review their brand and focus on ways to increase positive reviews as a major part of their social media marketing efforts. One online location where the opportunity to review brands and businesses is Facebook. Many clients ask me why it matters that they focus on gaining positive reviews on Facebook when there are so many other things for them to be working on with their online marketing. Here are a few reasons why you should not overlook the power of Facebook reviews.
Building a Positive Brand Presence
Facebook reviews help provide transparency and credibility with your customers. It’s true that not all reviews will be positive. But building a positive review base will balance out the negative reviews and help your customers gain confidence in you and your product or service. It is essential that you build this base of reviews now with people who support your business. You do not want to wait until a negative review comes in to start working to gain reviews.
The best method to get those positive reviews is to ask satisfied customers if they will write a Facebook review for you. You should prepare a guide that shows how to go about leaving a review with images and directions how to leave a review and/or find a video that will walk them through it. That way when you ask you have resources to offer people immediately so they can follow through. Most people who love your work will be happy to write a review. Asking is key to making that happen.
Another way to get reviews is to ask someone who leaves a positive comment on your page. If they took the time to write the comment, chances are they will take the time to turn that into a review. Typically if someone leaves a positive comment on the page that sings the praises of one of our clients we will reply with something like “Thank you so much! We appreciate your feedback. Would you be willing to write a Facebook review for us?” Do this right away when they leave the comment in order to catch them while they are still happy and feeling good about your company.
Getting More Views on Facebook
The star rating on Facebook is a big factor in the Facebook algorithm that determines whether or not your posts appear in users timelines. More reviews and higher star ratings equals more viewers. The star rating will affect how people see you in their feeds as well and whether or not they will choose to like your page or listen to you. This is why it is important you ask satisfied clusters to review your business on Facebook. This should be an ongoing process where you ask people all the time. Constantly building up your page for maximum results takes consistent efforts on several aspects of your Facebook management.
Proving that you rock!
As you have heard me say over and over again, social media marketing is about connecting with individuals and encouraging them to share your content and tell others about the experiences they have with you. Word of mouth is the power behind social media. The more your customers are talking about you the more people will want to learn more about your service or product. Word of mouth is key and reviews are a major way to build that important part of your online marketing. – Now that you understand the importance of Facebook reviews, check out our entire “How To Use Facebook Effectively” series so you can continue to make the most of this platform and in turn grow your business.
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