There is no doubt that recruiting on Facebook is beneficial for your business, but with new changes to Facebook and the addition of a “jobs” tab, you may be struggling to determine if the new Facebook “jobs” tab is right for your business recruiting strategy. Here are some of the features of the new “jobs” tab which will help you determine if it is right for your recruiting needs.
Features of the new “jobs” tab
- Page administrators can post open positions directly on Facebook. The position will appear in the Business Page’s “job” bookmark tab
- Facebook users can apply directly to the job on the platform. Facebook auto-populates a lot of the data from the applicant’s Facebook page, but the information that is pulled into the application can be edited or changed.
- Submitted applications go to the Business Page’s Messenger where Page administrators can view the applications and communicate with candidates via Messenger
- Job posting is free, but organic reach is limited.
The big draw that the new “jobs” tab has is that it allows the entire job posting and application process to take place on one platform where users are already spending time. While there are many great features of the jobs tab there are also some limitations.
Limitations of the “jobs” tab
- Organic reach of job posting is pretty low, in order to reach a large audience, you will need to boost the post. This is nothing new as all Facebook posts have low organic reach and paying for ads is part of the success formula for Facebook marketing.
- Only Page administrators have access to the applications and ability to communicate with potential candidates. This can be a challenge for organizations that do not want to give the hiring team administrator access on Facebook.
- Keeping track of applications can be challenging if you receive a high number. All applications get pushed to your Page’s messages, which also contain customer messages, complaints, comments, etc.
- All positions need to be posted manually, so if you are hiring for multiple positions you will need to create multiple job posts.
- Posts automatically expire after 30 days, page administrators can go in and renew the post, but page visitors will not be able to see the job after it expires.
- Some people may be turned off by applying for a job directly on Facebook, as they like to keep their personal and professional lives separate.
Each business has different recruiting needs and with that they should have a unique strategy when it comes to how they find their talent. Facebook is a great place to find talent, but businesses may see success by using different strategies to recruit on the platform. For some businesses, they may see the most success by placing an ad on Facebook and directing the applicant to a job landing page on their website where the candidate can apply. Other organizations may be successful by posting directly in the jobs tab. Regardless of the strategy used, we still think recruiting via Facebook is beneficial, you have a huge audience so why not take advantage of it.
Need help figuring out what is the best Facebook recruiting strategy for your business? Contact us to help you come up with a strategy that will help you find the right talent and help set up and manage your recruiting campaigns.