• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Marketing - Minneapolis | SND Agency

Social Media Strategy Consulting - Minneapolis

  • About
  • Services
    • Social Media Marketing
    • Social Media Management
    • WordPress Website Design
    • SEO Strategy
  • SN:D Live
  • Blog
  • Free Tips
  • Contact Us Today!

Nicole Harrison / October 17, 2012

Landing Pages Checklist

You are here: Wordpress website » Landing Pages Checklist

Landing pages are often overlooked – sometimes they don’t seem as important as other marketing efforts. But as online marketing continues to grow, so does the importance of effective and engaging landing pages. To ensure your lofty Internet marketing plans go, well, according to plan, make sure you allow time to focus on your landing pages. The steps to landing page optimization are pretty simple, but it will be up to you to put in the hours and energy it will take to make it great: The Beginnings of an Effective Landing Page

  • Decide on a Target Audience – Make sure each individual landing page appeals to a specific audience, ensuring you’re clear about who you’re targeting.
  • Set a Specific Goal – Each landing page should have a distinct goal. Every component of the page should help you accomplish that goal.
  • Decide on a Desired Action for Visitors – Know exactly what you want visitors to do on your landing page. Your page should be designed to cater to this desired action.

The Basics: Page Layout and Optimization

  • Keep Crucial Material Above the Fold – Don’t make visitors scroll to see your message. Without having to scroll, users should be able to quickly understand what the landing page is about, and should be shown a distinct call to action.
  • Keep it Simple – Keep information clean and concise. Give visitors the simplest, most important information with the least amount of distraction. Avoid extra navigational elements and popups, while including white space to force visitor attention to your main info.
  • Keep it Engaging – Make your headline obvious, bold, and concise. It should stand out and give visitors immediate understanding of your page’s purpose.
  • Keep it Consistent – Carefully review your page after creating it. Be ruthless about eliminating components that don’t directly help achieve the goal of the page.
  • Create Some Trust – Because visitors are faced with many landing pages, make your page stand out by including legitimate testimonials, endorsements, or featured stories. Also consider including a privacy policy on your page.
  • Add a Powerful Call to Action – Include a direct, concise and compelling call to action. Make it stand out from the rest of the info on your page. Your page’s call to action should complete the following sentence for the visitor: “I want to…”

By following these steps, you’ll be one step closer to creating a killer landing page that engages visitors and keeps them coming back for more. Ideas adapted from Association of Strategic Marketing’s, “A Guide to Landing Page Optimization.” Photo Credit

It's only fair to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Share on Tumblr
Tumblr
Email this to someone
email
Buffer this page
Buffer

Filed Under: Wordpress website Tagged With: How To

Previous article: A Ziploc of Ideas: Keeping Your Content Fresh
Next article: How to Increase Your Website Traffic By 100%

Nicole Harrison

About SocialNIcole

I believe in helping people to change the world! Helping others bring their passions and purpose to the world is what I do. My goal is to help you build the business of your dreams by leveraging social media and digital marketing.

Learn how to build an online community, increase brand recognition and grow your business.

Sign up for the SocialNicole monthly newsletter and the exclusive Facebook Marketing Success Checklist. There we will help you discover smarter ways to connect, engagement and grow your business using social media and digital marketing.

view raw

Primary Sidebar

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Search Our Blog

The Art of Being Social: Recent Posts

  • The Art of Being SOCIAL: LIVE – In Conversation with Michael Anschel
  • The Art of Being SOCIAL: LIVE – In Conversation with Mychele Boardman
  • 10 Steps to a Professional LinkedIn Profile
  • The Art of Being SOCIAL: LIVE – In Conversation with Kristin Maija Peterson
  • Securing Your Facebook Business Account Against Hacking and Phishing Attempts

Topics Of Interest

  • Blogging (35)
  • Content Marketing (16)
  • Digital Advertising (24)
  • Growing Your Social Media Business (34)
  • Guides to Social Media Platforms (44)
  • SEO (9)
  • Social Media Management (14)
  • Social Media Marketing (40)
  • Social Media Relations (31)
  • Wordpress website (8)

What’s Popular

Accelerated Mobile Pages (AMP) (1) Audience targeting (27) Branding (12) Campaigns (6) Community manager (1) Contests (4) Covid-19 (9) Customer service (4) Email marketing (2) Engagement (4) Facebook (35) Google Page Experience Update 2021 (1) How To (55) HTTP/2 (1) Influencer Marketing (1) Instagram (11) LinkedIn (7) Marketing Strategy (12) Minnesota (1) Networking (1) Online Community (10) Online Security (1) Pinterest (8) SEO (9) Social Media agency (5) Social Media Crisis (3) Starting a business (7) Time management (4) Tips & Tricks (42) Tools (5) Twitter (24) Wikipedia (1) YouTube (1)

Get Updates

Sign up now to stay in the know on all things digital marketing with our SocialKnow newsletter and blog updates delivered right to your inbox!
* = required field

Footer

Contact Us

5500 Nicollet Ave South
Suite 19413
Minneapolis, MN 55419

612-670-0337
info@sndigitalagency.com

About Us

SND Agency is a social media and digital marketing agency founded in 2009. The agency was built from the ground up with a the focus on social media as the central core of all digital marketing. We are experts at strategy, management, campaign development, and paid digital ads (with advanced expertise on audience development and strategic targeting).

Learn More

Follow Us

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 SocialNicole.Com