Can you remember the last time a positive review or referral from a friend impacted your decision to make a purchase? If you acted on the suggestion, it was probably in part …
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Digital Advertising
Targeting the Right Customers During COVID-19
How many people do you know of that have lost their job during COVID-19? During the COVID-19 pandemic, the unemployment rate in the U.S. has reached the highest it has been since …
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Guide to Creating a Successful Digital Advertising Campaign
Are you looking to create a killer digital advertising campaign for your business? Now is the time. As long as we are stuck in our homes, the focus must be on digital. Gone is the …
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Best Social Media Campaigns of 2019
What makes a good social media campaign? If you aren’t aware of the industry lingo, an advertising campaign is a collection of ads, often across a variety of mediums, that revolve …
LinkedIn Advertising: A Breakdown of Ad Choices
LinkedIn is known more as a professional networking site than a “social” media platform--but did you know that LinkedIn can be used to advertise to consumers as well as other …
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5 Social Media Advertising Strategies
You don’t have to be on social media for long to realize that it’s taking the advertising world by storm. While advertising was a part of running a successful business long before …
Tips for Running a Successful Facebook Ads Campaign
If your business has been advertising on Facebook, then you know that Facebook advertising has complexities that can make it intimidating, but take heart! It can be made simpler by …
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The Pros and Cons of Using Instagram Ads
Don’t miss any of our Instagram for Business blog series posts (new posts each week this month). Sign up today to receive email updates for the SocialNicole blog. If you’ve been …
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How to Optimize Facebook Conversion Ads
You may have found yourself wondering if you are doing something wrong when trying to run conversion ads. You have tried everything and just can’t seem to get the conversions to …
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Facebook Ad Spend: Finding The Sweet Spot
You’re all set with the perfect Facebook ad! You have your goals outlined, you selected the correct ad type to meet your desired goals, you have a targeted audience that is …
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