• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Marketing - Minneapolis

Social Media Strategy Consulting - Minneapolis

  • Home
  • About
  • Services
    • Social Media Marketing
    • Social Media Management
    • WordPress Website Design
    • Search Engine Optimization
  • Blog
  • Free Tips
  • Contact Us Today!

July 31, 2012 By Nicole Harrison

Business Blogging: Why Bother?

SocialNicole.com » Blogging » Business Blogging: Why Bother?
It's only fair to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Share on Tumblr
Tumblr
Email this to someone
email
Buffer this page
Buffer

We’ve spent some time this month talking about the history of our own blog and tips to start your own, as well as how to create your first content calendar.  But, so far, we’ve neglected to answer that one important question that kicked this all off: Why should I blog? After spending this blogging month with us the ideas we’ve talked about may sound ‘fine and dandy,’ but you still may be asking yourself, “Why should I spend so much time doing all this?” After all, blogging is a time commitment. So why should you blog? Here are just some of the numerous reasons:

Humanize Your Business With A Blog

One of the most important reasons to begin a blog is to better connect with your audiences. A blog injects a faceless company (large or small) with a personality. Much like successful social media strategy, a blog lets audiences know that there is, indeed, a face behind that company logo. That there is a human being, just like them, behind the company façade that they can connect to. Who understands them. After all, it’s much easier to have a meaningful and valuable relationship with a personality than a logo.

Grow Your Businesses Visibility With A Blog

A blog will make great strides in enhancing your company’s visibility online. If your information is valuable, or noteworthy, enough it could facilitate conversations and ‘buzz.’ A company that is actively participating in educating their audiences, while including them in conversation, will receive more interaction than a company that simply boasts a webpage. By sharing each new blog post, you open your company’s website up to even more audiences. So add a blog to that webpage and voila! You have a better chance of being seen.

Create A Reputation As An Expert Though Your Blog

By having a blog, you’ll force yourself to stay up-to-date on the latest and greatest in your industry. Which you should be doing anyways, right? So why not take some time to comment on trends in your industry via your blog? You’ll not only stay on top of current trends and news in your industry, but you’ll seem ‘on-the-game’ with your audiences.

Use Your Blog To Gain Customer Trust

Of course once your audiences see, via your blog, that you truly ‘know your stuff’ in your industry, they’ll think of you every time a question may arise related to your field. That’s something every company blogger hopes for; that they become the ‘go-to’ place for audiences with questions in their industry. It’s all about trust. If you share with your audience valuable, up-to-date industry commentary or information, you’ll run the risk of becoming a trusted company. Top of mind for audience questions. Which, in my opinion, isn’t a bad risk to take.

Leveraging Your Blog To Build Relationships 

This aspect plays right into the “trust” concept. Once your audience trusts you, you’ll be better able to construct valuable relationships with them. A key way to get the conversations started is by allowing for comments on each of your blog posts. While the ability for readers to comment may sound a little ‘scary’ at first, in the end its benefits far outweigh its pitfalls. By allowing for comments, your readers will feel like their voices are heard- and wanted to be heard by you! Never never never make your readers feel like they aren’t in the conversation. Open it up! A relationship is a two-way street. Don’t just blog AT them. Blog WITH them.

Blogs For Social Media Content

I put this reason at the very end of this list, mainly because it should never be used as your sole reason for starting a blog. But, hey, it’s a perk. Once you have a blog that you’re updating on a decent and reliable schedule, why not share your posts on your social media? It will not only bring in readers to your blog, but potentially spark conversations amongst your social media audiences. Giving you another avenue to build those great audience relationships and introduce them to your business!

We’d love to hear from you! If you’re a current blogger, why do you blog?   Photo Credit

It's only fair to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Share on Tumblr
Tumblr
Email this to someone
email
Buffer this page
Buffer

Filed Under: Blogging

Previous article: Creating a Content Calendar for Your Blog
Next article: “The Nature of the Beast” Reporters 101: 5 Things You Need to Know To Connect

Nicole Harrison

About SocialNIcole

I believe in helping people to change the world! Helping others bring their passions and purpose to the world is what I do. My goal is to help you build the business of your dreams by leveraging social media and digital marketing.

Learn how to build an online community, increase brand recognition and grow your business.

Sign up for the SocialNicole monthly newsletter and the exclusive Facebook Marketing Success Checklist. There we will help you discover smarter ways to connect, engagement and grow your business using social media and digital marketing.

view raw

Sign Up Now

Fill out the form below for immediate access to my exclusive Facebook Marketing Checklist and receive blog updates!
* = required field

Reader Interactions

Primary Sidebar

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Search Our Blog

The Art of Being Social: Recent Posts

  • 6 Tips for Growing Your Instagram Account
  • What to Look for in a Social Media Agency
  • How to Keep Blog Posts Engaging
  • How to Come Up with Blog Post Topics
  • Ten Tips for Working Remotely

Topics Of Interest

  • Blogging
  • Content Marketing
  • Facebook
  • Inspiration
  • instagram
  • Media Relations
  • Online Marketing
  • Recruiting
  • SEO
  • Social Media
  • Uncategorized
  • Website

Sign Up Now

Fill out the form below for immediate access to my exclusive Facebook Marketing Checklist and receive blog updates!
* = required field

What’s Popular

Blogging Content Marketing Facebook Inspiration instagram Media Relations Online Marketing Recruiting SEO Social Media Uncategorized Website

Footer

Contact Us

5500 Nicollet Ave South
Suite 19413
Minneapolis, MN 55419

612-670-0337
info@socialnicole.com

About Us

SocialNicole Digital is a marketing and creative agency that will help grow your business or brand leveraging social media and digital marketing. We are experts at strategy, management, campaign development, and paid social (ads).

Learn More

Follow Us

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2019 SocialNicole.Com