What if we told you there are ways to effectively “recession proof” your business now AND in preparation for the future, despite the fact that hardly any businesses will get …
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The Art of Being Social: Our Blog
Brands Doing Marketing Right During COVID-19
The difference between a brand’s success and failure during a recession often comes down to its marketing strategy. What are the top brands doing right in their marketing during …
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5 Tips for Using Hashtags During COVID-19
Don’t get us wrong--we love a good #ThrowbackThursday or #MotivationMonday, but COVID-19 means that we’re all approaching and using hashtags a little differently these days. As …
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Which Social Media Platforms Your Business Should Be Using During COVID-19 and Beyond
During this time of stay-at-home orders and social distancing, social media marketing is more important than it’s ever been. In order for your business to continue reaching your …
The Ultimate Guide to Choosing Your Business Brand Colors
Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what …
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Tips for Social Media and Digital Marketing During COVID-19
With the onset of the COVID-19 pandemic, companies have had to rapidly reconfigure how they do business. Every business (large and small) has been faced with massive challenges, …
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Guide to Creating a Successful Digital Advertising Campaign
Are you looking to create a killer digital advertising campaign for your business? Now is the time. As long as we are stuck in our homes, the focus must be on digital. Gone is the …
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Outline Your Blog Post for Blogging Success
You were probably introduced to the 5-point outline while writing research papers in high school, but did you know using a similar process to outline your blog posts can also be …
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Using Social Media Calls to Action
Using social media calls to action can be instrumental for growing your business. This simple handful of words can increase your online community and boost sales and traffic to …
Strategies for Having Authentic Social Media Interactions
According to research from Sprout Social, 81% of people feel that businesses have an obligation to be transparent on social media. Consumers want to feel understood by brands on a …
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