The SND Agency was founded by me, Nicole Harrison. But it’s cool if you just call me SocialNicole, everyone else does. I am an entrepreneur with a passion for the power of relationships and connections, and how social media continues to make these connections easier.
I specialize in helping people to change the world. How do I do this? By carefully building a team of leading social media and digital marketing experts, and providing cutting edge advice and services through the SND Agency. Our clients span from individual entrepreneurs to small businesses to large corporations. In all our work the goal is simple: to help other like-minded go-getters leverage social media and digital marketing to grow the businesses and lives they are passionate about!
How The SND Agency Can Help You Grow Your Business
I firmly believe that today’s businesses MUST master the art of social media engagement, content creation and promotion (paid social) to be successful.
But with the massive amounts of information out there, how can you find practical information, strategies and techniques to help you build your business using social media marketing?
That’s where SND Agency comes in.
Founded in 2009 as SocialNicole, the company has grown into the SND Agency and is a leading social media and digital marketing agency. Our growth and success has an agency has happened for the following reasons:
- We are built from the ground up for social media. Unlike many social media “experts” who add social media to a long list of marketing services, our focus and services are based on social media and always have been. We specialize in social–it’s what we do and we do it well. We bring social into everything we do, whether it’s building a website, crafting a PR campaign or designing your next product launch. We make sure it’s social first and foremost.
- We are focused on results-based practices and have created an arsenal of amazing strategies. Our clients’ businesses range in type, size and background – we are flexible and can create strategies that fit any business.
- We share what we know and learn here on our blog. What we share is practical and designed to help you get more traffic, leads and customers.
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Why I Started SND Agency
I started SND Agency in 2009 based on my Twitter name. The name was catchy and by the time I decided to step out and make my own mark on the world, I was already branded. My first career was in teaching. I was an inner-city high school teacher for six years. I eventually moved to nonprofit fundraising and marketing (this is where I got the social bug). I was recruited from my nonprofit marketing director position to step on board a major gubernatorial campaign as the digital strategist. After 18 months and a campaign WIN I was left with a “what’s next”?
I had options. I could work inside the gubernatorial staff, but politics did not suit me nor did the idea of a government 9-5. I could go work for an agency or a consultancy, and get a job as a digital strategist. Or, I step out on my own. Fate has a way of stepping in, and before the campaign was over I began receiving requests from several businesses and nonprofits to advise their social media strategy. It was one of my first consulting clients who said to me “why don’t you just run your own thing?” I had not considered going out on my own but he was adamant that I would be great. My early consulting client’s belief in me helped me step out and launch SND Agency.
Over the past eight years I have helped hundreds of clients leverage social media to reach business objectives including brand recognition, social sales, lead generation and more. I have helped thousands of people online with free advice and online content through my blog, Twitter and Facebook. I love to spread the word. But I am using a lot of “I’s” here – my team has been right with me helping to make sure that small businesses and entrepreneurs everywhere have access to the best advice possible as they enter the social media realm.
A SocialMedia Evangelist
A few years ago Phil Hansen, the CEO of the Minnesota Northern Region American Red Cross, introduced me to his board of directors as a social media evangelist. I liked that title as it fits my bigger goal which is to empower people and bring them into the fold with social media. I am a huge social media advocate. The truth is that if you give me a moment to step up on my soap box I will convince just about anyone of the future of communications and how social is the future in every way. Social media is the core of everything that is digital. So many people think social media is a spoke or a piece of a bigger picture. I believe that social media is the bigger picture and all other pieces of digital communications fit within social media.
Success for individuals, entrepreneurs and businesses of all sizes is dependent on embracing social media as a revolutionary change in communications. In 10 years businesses won’t ask the question “should we do social media?” Businesses will be stating “we are in business because we understand social media and how it affects every aspect of our bottom line.”
Some Personal Details
I believe in getting to know the people I work with and that means sharing a bit about me, too. You can check me out on Facebook, Twitter and various other channels to see pictures and learn more about me both professionally and personally. But here’s a bit more about me: I have two amazing daughters who are my source of inspiration and dedication. My goal has always been to be a great role model for them. I am proud of the young women have grown into.
My older daughter finished her second year of college and has been working and traveling extensively. She has been backpacking to Europe, South America and most recently Asia. Absorbing the culture and doing some volunteer work. She is a hard worker and has had a part-time job since she turned 16. She is very independent and I am proud of her focus and determination. Recently she has started her own small business. It’s been such a joy to watch her entrepreneurial spirit take hold!
My younger daughter is on a slightly different path. She has wanted to be an astronaut since about the age of 5, and by the age of 22 has accomplished quite a bit for a “kid”. She started using social media in 8th grade to find some NASA employees to interview for a school project and in seven years she has grown her community to over 1 million fans and followers on Facebook, Google+, Twitter, Instagram, YouTube and LinkedIn.
She leveraged her online community several years ago to raise funds to run a worldwide outreach campaign to encourage kids and adults around the world to dream big and support STEM education. A few years ago we launched a 501c3 nonprofit called The Mars Generation to support her community to become advocates for human space exploration and STEM.
You can find out more about her at www.AstronautAbby.com. Be sure to check out her TEDx talk titled “What’s Your Mars?” too! She inspires me daily and proves how powerful social media tools can be for anyone who has passion!
I also have two dogs that are spoiled rotten to say the least. Pippin and Lucy are my “younger children” and have a lot of energy to share. They help keep things lively in the office as they come to work everyday. You will occasionally see them pop up on my Twitter or Facebook because they are my babies.