Looking for an easy way to promote your brand over Valentine’s Day? Try a Pinterest social media campaign. The platform draws marketers because it engages customers in a highly visual and personal way. Pinterest is also easily accessibly via mobile devices, which is an important factor in any social media campaign. As a bonus, customers do most of the work during Pinterest campaigns. Pins will drive traffic to your website and as customers repin your posts, your brand will benefit from free advertising. Here are 3 brands to inspire your Valentine’s Day Pinterest Campaign:
Customers pinned their favorite “gifts for her” from LandsEndCanvas.com for a chance to win gift cards. The brand promoted the contest on Facebook to gain visibility and boost social engagement. Winners’ Pinterest boards were featured on the Lands’ End Canvas Facebook page, which gave customers extra incentive to participate.
British Midland International
The BMI airline launched a Pinterest campaign described as a “Pinterest Lottery.” The airline posted numbered images of travel destinations with logos and descriptions. Users were asked to repin up to six of the destination images. Each week, a random number was chosen and users who pinned that image were entered for a chance to win a free flight for two. This campaign required weekly monitoring, but it was ultimately a low cost contest featuring quality content.
Barney’s New York
Barney’s hosted a Pinterest contest that asked customers to dedicate a board to their Valentine’s Day wishlist. The only requirement was that five items on the board must be from the company’s website. The winner with the best board received a gift card and was featured on Barney’s page. This strategy increased the brand’s followers on Pinterest and Facebook, where customers could stay up to date on the contest.
Looking for more social media campaign ideas? Contact SocialNicole for a consult!