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Twitter Lessons from a Lake Creature

Two years ago I was introduced to one of my favorite clients. Yes, it’s true, I have favorites. And this one, well, I think she’d be your favorite too. This client was none other than local superstar Minne the Lake Creature, who calls the Minneapolis lakes her home during the spring and summer months. Minne’s […]

Media Relations: Creative Story Positioning Gets Results

How do you get some visibility for a nonprofit with an event to raise money for their great cause? Especially when you are competing for visibility with many other nonprofits, also with a great cause? Creative positioning. When the Minneapolis Parks Foundation approached us at SocialNicole to assist them in generating buzz for an October […]