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+ Guide to Facebook marketing success!

Why Personalization in Customer Service Leads to Repeat Customers

  Being a fan or a follower in an online community can sometimes be tough. You’re loyal to a brand or company, you retweet what they post, you like their statuses, you comment on photos, but in the end sometimes you feel like you’re nothing more than a click on their page. As a business, […]

Should Your Business Take a Stab at Pinterest?

  In my last post, Pinning Down the Basics of Pinterest, we skimmed the surface on Pinterest and discussed the basics and the value for your business. This week, let’s take it a bit further and figure out if it’s the right move for your business to invest time in Pinterest. Pinterest seems like a great […]

Pinning Down the Basics of Pinterest

It’s fun, it’s interactive, it’s easy, and it’s free. What more could you ask for when trying to market your brand? Pinterest categorizes themselves as a “virtual pinboard” or a place to “organize and share beautiful things you find on the web” . To me Pinterest is an online window shopping experience, a photo gallery, […]

What Retail has Taught me about Customer Service

Like any young person, I’ve spent a good chunk of my life within the retail world. Not shopping, rather, part-time work. My retail work history included associate work for 2 large retail chains (I won’t name names here.) And while the experience has been one I’d hope to not have to repeat, I do owe […]

Are you ‘open’ to a New Years marketing resolution?

It’s that time of year again… Businesses around the world are wrapping up 2011 and planning for 2012.  At SocialNicole we are busy helping our clients assess their current online marketing strategies and helping them determine which improvements can be made to help them reach their 2012 goals for engagement online and increased sales. Don’t […]

How to write a great blog post: 5 tips to get you started

It’s no secret that a well-written blog can be a powerful marketing tool. Investing in a careful blog strategy focused on content and growth is essential to success. Once a blog is up and running, it takes time to cultivate your audience, refine your voice, and—most importantly—develop the ability to write effectively for a blog. […]

Tweeting from the dentist chair and other time management tips

One question I often hear regarding the implementation of social media for a business or organization is, “Who has the time?” It’s true that carving out time for tweeting and Facebooking and all the other tasks associated with social media is a big challenge for businesses regardless of size, but that shouldn’t hold you back […]

Twitter For Business: How To Increase Your Sales

Social media is changing the way we do business. The days of searching out a company or vendor, calling or visiting them and asking lots of questions before buying may soon be a part of the past. Twitter provides customers with a new way to do business. Ask and you shall receive. Let me explain […]

People are NOT on Twitter to be Marketed To! 10 Tips for Businesses using Twitter

In my post titled “Stop Pushing Your Twitter Marketing Messages at Me” I argued that you should not be on Twitter if you are not going to invest the time energy and resources to do it right. I also promised to provide some simple tips to start using Twitter effectively for marketing your business. Here […]

STOP Pushing Your Twitter Marketing Messages At Me!

It never ceases to amaze me how many businesses and nonprofits continue to use Twitter as a broadcasting mechanism. They think that Twitter is simply a place to amplify messages about themselves, push out specials, push out events, push out articles about themselves, push, push, push… Twitter is not television. It is not a free […]