One challenge that time-strapped marketers run into is keeping up with posting meaningful content on their Facebook fan pages. When there are more things on your “to do” list than there are minutes in the day, it can be daunting to sit down and compose a perfect Facebook post. Selecting content and framing it in an imaginative and interesting way stops being enjoyable when you feel like your creativity has run out and there is nowhere to turn for inspiration. One tactic that we use at SocialNicole, LLC, is to create an overarching weekly topic schedule to guide each client’s Facebook page.
A topic schedule (also called a content schedule or posting schedule) aligns with an editorial calendar. Consider your editorial calendar your detailed “what’s what” that keeps you on track with important dates, blog content, specials, and anything ongoing you need reminders to publish. Your Facebook topic schedule is a simple, static document of suggested topic postings for each day on your Facebook page. It compliments your editorial calendar, but must be flexible as the editorial calendar will overrule a general post idea if your needs change. This little document will save you on those days when there is no content to post. You’re busy with other things and don’t have the time to be creative and witty all on your own, day in and day out. Here is a simple non-custom example—a real example would take into account your audience and goals, and topics would fit within overall social strategy.
Monday: Open Question. Ask an industry-related thinking question to get audience talking. Tuesday: Tuesday Tips. Post an industry tip that is useful to your audience. Wednesday: News Link. Choose an article from the web that relates to the industry and will be valuable to fans. Thursday: Client spotlight. Highlight what you have done recently for a client—or something they have done since you helped them. Friday: Product feature/discussion. Post an image of a product with a question, description, features—whatever makes sense for that product and your fans.
With a schedule like this one in place, you will always have a little guidance to make writing that Facebook post a snap instead of an uphill creative climb. Photo Credit