The return on investment (ROI) of social media is a constant topic in the online marketing world. It can be hard to place a number on relationships – as building them takes time and the results do not show up overnight (in most cases). Yet setting up an effective way to measure the ROI of social media is important as proper metrics can help direct your efforts and effectiveness. I ran across this great infographic from MDG Advertising last week and thought it was worth sharing. Everything you want to know about social media and ROI can be found in this nifty infographic. At the very bottom of the infographic it states the following four factors for identifying the value of social media marketing: The challenge for many businesses comes in deciding what numbers to look at for evaluating social media efforts and finding the time to actually record and evaluate these metrics. At SocialNicole we approach social media strategy with a clear focus on business goals, create sustainable strategy and select success metrics that are easy to understand. Our goal is simplicity and cost efficiency. We advise our clients to hone in on what is truly important so they do not waste time swimming in a pool of data.
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