A few weeks ago I blogged about the importance for Social Media Managers to be wired to a smartphone at all times. Yet I simply can’t stress it enough. In today’s speedy paced and technologically literate world, there is really no excuse left for anyone not to have a smartphone (of course if I had it my way, the world would strictly operate on iPhones.) This issue becomes even more pressing when a business is trying to build a social media presence, yet isn’t willing to provide its Social Media Managers with the tools they need to do the job and do it well. Regardless of what your excuse may be this time…I’m about to tell you exactly what value opting into a smart phone could truly provide for your business and 5 reasons why doing so will be one of the best investments you may ever make. 1. Arming your employees with the right tools for the job will not only make the individual and process more efficient, but the company as a whole more agile. And yes by tools, I am referring to a smartphone. Just because your employees may be plugged into a regular wireless network 40 hours out of the week, doesn’t mean there isn’t a quicker and more convenient way to perform the same task. Take me for instance, I use my iPhone to check Google Reader feeds, share articles, make relevant tweets and status updates on social media sites – all while sitting at my computer, in between meetings and even during lunch. 2. A smartphone, more specifically an iPhone (I’m proudly biased) makes being connected all that much easier. For the communications person in charge, this means being constantly available to serve the needs of their target consumer. And what better way to build a strong social presence, relationships and trust than by showing that you are there for your customers. Introduce your employee’s with the what’s and how’s of the app world. If they are any good at their job, the why will be obvious and they will quickly make an iPhone their #1 tool. 3.Snippets of time. That’s right you heard me (or in case you didn’t), snippets of time. Chances are your company’s Social Media Manager has plenty of other responsibilities and pressing deadlines that don’t fall into the tweeting or touching base on Facebook status. Trust me, if anybody knows how much of a challenge monitoring and following up on social media can be, it’s me. Of course, if anybody can rave night and day about how much an iPhone makes this process a breeze – it’s also me. Just ask a good chunk of the Social Media Managers, most of them will admit that some of their social media posts have been made while on the bus, in between or during meetings and my favorite – in the dentist chair. 4.Your hours may be 9 to 5, but social media doesn’t sleep. Providing your employees with a smartphone allows your client and customer base to have access to your social media guru at all times, should a crisis arise. Thus, ensuring that when that times comes (the less unprepared you are, the more likely this will happen), the person in charge is most likely available to alleviate and resolve the situation. Think of it as social media PR. I understand that complete 24/7 availability is hard to guarantee or expect of your employees, as it is true that sometimes even my iPhone is off (rarely.) However, dealing with a small customer complaint or even something bigger like a Haiti Earthquake when you are a Haiti Relief Agency is much better dealt with right away than Monday morning. Prime example took place at 6 am this morning (remember most businesses don’t start operating until 8 or 9 am…) A friend of mine noticed one of my clients’ accounts on Twitter had been hacked and was sending out bad information. Although, this is certainly not a life or death situation, receiving a text message as soon as it happened allowed me to hop out of bed and resolve the problem prior to the client had even had their first cup of coffee. 5. Productivity. Yes, I know what you’re thinking…won’t having my employees use a smartphone only make them surf around all day and waste their time and my money? Believe it or not, the answer is quite the contrary. Apps alone will help promote productivity. Just think of all the things you can get done with the following: Evernote (notetaking), Dropbox (storage of documents), Basecamp (project management), Expense Cloud (expense tracking), Diigo (bookmarking), Read It Later (storage for articles you want to read later), and OmniFocus (GTD) just to name a few. In case you haven’t picked up on it yet, I am a little biased towards smartphones (ok iPhones), but I truly believe that they are an essential tool in any well managed social media arsenal. It’s true, I have been with an iPhone now for almost 4 years and we happily work and play together. In fact, I can’t imagine my professional or personal life without it and when I meet companies that are still stuck in their old ways, it makes me seriously question the level of their social IQ…how socially smart are you? Photo Credit
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