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The Social “Media” Effect- How a simple post tossed me into a lake

Let me tell you a story… It’s a story of how social media can lead someone to step out of their comfort zone and try new things, such as raising money for an important cause by jumping into an ice cold lake.

This is a true story about me and my mission to put on my “brave” face and jump into Fish Lake  on January 21 for my client Haiti Outreach.

I bet you’re asking, “Why?” This story started in a simple board meeting. Haiti Outreach asked me to present to their board on how they can share items on their Twitter and Facebook pages to promote Haiti Outreach initiatives. With my little MacBook Air connected to their projector, I pulled up my personal Facebook page. As we ventured to Haiti Outreach’s page, I started my demonstration. As an example of how to share posts on their 3rd annual Deep Freeze Dunk I posted on the “Share” button and wrote something along the lines of the following: “I wonder if my daughter, Abby Harrison, will jump in again this year.” As I posted this to my page, I thought it would be fun to see if my daughter would be interested in participating again. Little did I know that this one simple post would lead to my own participation… Within minutes a good friend chimed in on my Facebook post and asked if Abby was doing the dunk, and she would do it too. Soon others began to join in on the conversation. Of course, my daughter was ready and willing to make the brave jump again, and before we knew it our Chinese exchange student was interested as well. That’s when everyone turned to me and asked, “Are you going to do it, Nicole?” Well, why not? That is a short story about how powerful social media can truly be. Just one simple social media presentation led me to jumping into a freezing lake in the middle of January to raise funds for a school in Haiti. I donate a fair amount of my time to Haiti Outreach and wholly believe in their mission – yet this is my first time of reaching into my own social sphere to ask friends and acquaintances to support our goal. AstronautAbby and I will be raising funds together – we set a goal of $1000 by January 21, 2012. We’d be thrilled if you would consider donating $10 or more to support this important cause. Haiti Outreach is an amazing organization, and if you ever wondered how you could help make real change in Haiti this is a great way to do it. Every gift goes a long way to saving lives in Haiti- something you can be proud of year round. Plus you get to say to me “Hey Nicole, why don’t you go jump in an ice cold lake?” And guess what? I will! Photo Credit 1  

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