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+ Guide to Facebook marketing success!

Why Headlines Are Like a First Date

If you’re like me, and you spend a lot of time on your content when you write blog posts for your small business or organization, you want your words to be heard! If you spend energy crafting an article for someone to read, it’s hard when nobody cares about what you have to say. One […]

Getting the Most Out of Yoast–an SEO Tutorial

It can be easy to ignore excellent plugins on WordPress. Sometimes you just want to write a damn blog post and move on with your day. But Yoast isn’t something to overlook. WordPress SEO by Yoast is a fantastic tool, yet it won’t do you much good if you don’t know how to use it well. […]

Getting Started with Your Business Online

Let’s say you are starting a new business, or perhaps you are finally deciding to bring your business online. How do you get started? This is a guide with some basics. The actual, specific strategy for every business will be unique, and there are many questions you will have to answer based on looking at […]

Make Blogging Suck Less: How to Be Your Own Editor

Not every business has the luxury of having its own editor on staff. Not every company has enough staff to even grab a second pair of eyes on a piece. Especially if you don’t have the budget to have someone edit for you, you are on your own! If you’ve gotten over your writer’s block and […]

Make Blogging Suck Less: How to Have Plenty to Write About

You may have found that people who know anything about digital marketing will tell you that in order for your website to be at its best, in order for your company to get the most out of its branding and marketing strategy, you need to keep an updated blog. And at first, this may not […]

The Ultimate Blog Post Writing Guide

You’ve done it. You’ve opened the “new post” page and you’re sitting down at your laptop. Now what? We have broken down the writing of a good blog post into 3 parts–Planning, Writing and Editing. The most important thing to remember is that you don’t have to be an expert writer to publish a great […]

What Your Business LinkedIn Is (and What It Isn’t)

Your brand identity is everything. It may be easy to see other platforms like Facebook and Twitter and their use in your online brand identity, but if you have a business and you’re not on LinkedIn, you are miles behind. When you utilize the perks of LinkedIn, it can be a great place for networking and […]

Should your brand use Instagram? Here’s a checklist to find out.

I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I […]

Maximizing Tweet Reach–It’s a Matter of Time

Are you not getting the results you want on Twitter? Let’s say you’ve read the blogs and watched the videos on how to get favorites and followers, but you’re still not getting the needed engagement. This probably means that you are well educated with the ‘what’ and not so much with the ‘when.’ What does […]

Facebook Reviews Make or Break Online Marketing Efforts

Online marketing is immense. It’s no surprise that many people have a hard time prioritizing all the aspects of digital marketing that all seem equally important. I’m here to tell you that one of the most commonly overlooked aspects of online marketing is the Facebook review. I typically advise clients to identify the different locations […]