#NpTalk Transcript for September 15, 2010 topic: Leveraging Social Media for Training

A big thank you to all the participants of the #NpTalk community. This community continues to grow each week and it is exciting to see all the sharing of ideas and resources that happens weekly both in the chat on the hashtag throughout the week. I want to say a special thank you to Jamie Millard (@jjmillard) who is our transcript manager. She takes the conversation and makes it look good and set’s it up with that nice scrolling feature (there is no plugin to do that, it’s real code done by Jamie). Thanks Jamie! I also want to welcome our newest #nptalk volunteer Hannah Feder (@HannahFeder) who has graciously volunteered to write a brief summary each week for those of you whose brain spins when trying to read the full transcript. Both these woman deserve a big thank you for helping to make this the best sharing community, there extra work really takes things to a new level.

Summary written by Hannah Feder:

This week’s #nptalk discussed leveraging social media for training & development.  Below are the main issues discussed and the main takeaways from each question. Thanks to everyone who participated!

How has your organization leveraged social media for training?

  • Many organizations are struggling with a mentality of “only marketing does Twitter”
    • Participants suggested presenting a slideshow to the board or top executives to train them on how to use Twitter. Better yet, provide training to all staff on how to use the platform! (If this is the case – it would definitely be valuable to follow up and see if those who have been trained are on Twitter/tweeting)
    • “Look for internal champions” to help spread the knowledge and use of social media
    • Free Webinars
    • Nonprofitwebinars.com has some valuable webinars but be careful of sales pitches
    • http://www.iyi.org/trainings/webinars.aspxprovides training on youth/nonprofit issues
    • Paid Training/Webinars
    • DIOSA runs great, inexpensive social media webinars for NPs
    • http://www.marketingprofs.com/ $280 / year I access full library of webinars, articles &wkly new marketing webinars &no sales pitches
    • Online training vs. face-to-face?
    • ASAE found that the majority of people prefer face-to-face training
    • Webinars are easy to rewind and re-watch, independence to do on own time, yet lose social aspect
    • Conferences IRL vs. Virtual
    • Some organizations pay for virtual conference and project webinars to large internal audiences
    • Virtual component of conferences growing in use
    • Blogs as a form of training
    • Encourage staff to get an RSS feed of key blogs and include reading the feed as part of the work day (useful common craft video that can be used to train staff on RSS: http://youtu.be/0klgLsSxGsU)
    • Share relevant blog posts within the work place – good for training and networking

Next week’s #NpTalk: Growing a Facebook fan page 2-3pm CST Wednesday September 22, 2010


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