Just when we thought Twitter couldn’t get any better, they’ve introduced a new Twitter Card features that will change the way consumers interact on Twitter. Twitter Cards are Twitter’s hot new trend for developers, mobile apps and websites. They make it possible for developers to attach media experiences, such as article summaries, user-posted photos, videos, and songs to tweets that link to your content. This gives developers control of how their content is displayed with tweets, increases traffic to their websites, and increases the number of people following their Twitter accounts through content attribution. But just recently, Twitter went deeper. They introduced four new Twitter card elements that will transform Twitter as we know it. “Mobile Deep-Linking” Twitter has introduced a new feature that they’ve termed “mobile deep-linking.” If a user shares a photo on Twitter from a third-party app, such as Path, users can click on the link to open and view that picture inside of Path on their mobile device. But if the user doesn’t have Path, Twitter will Path inside of the mobile’s app store, automatically encouraging them to download the app. This brings users away from Twitter and prompts them to engage with other apps, which is good news for developers looking to increase app revenue. Gallery Card Twitter has also introduced Gallery Card, an addition focused on pictures. With this feature, which is available on mobile devices and the web, developers can choose up to four photos to display embedded within a Twitter card. If a user shares an article with a gallery embedded inside of it and the publisher of the article has enabled the gallery card, a user can see up to four images on the tweet. This makes Twitter more visual and has potential to peek the interest of a user who might then read that whole article. App Card Next, Twitter has introduced the App Card. This card shows the developer’s app on Twitter that the user has linked to. The card pulls the app’s information from the app store and displays information, such as name, app description, icon, ratings, and price, inside the card. Unlike all the other cards, which are available immediately when a developer uses the API, this card is regulated by Twitter, so a developer must go through a specific process to be approved to use this card. Product Card Lastly, Twitter’s Product Card, which is available on web and mobile, is an element mainly for retailers. With this feature, when a user shares a product, the card will display the product in an image, product description, and any other two key details about the product. Developers can display price, items in stock, sizes, country, or any other key info that they use to sell their product. Need some professional help creating a Twitter Card for your business? Contact SocialNicole!
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