Today I had the pleasure of co-presenting two sessions at the Minnesota Council of Nonprofits 2011 Nonprofit Technology and Communications Conference: eStrategy in an iWorld. The conference focused on helping nonprofit leaders design the right strategy to build an engaged audience for their nonprofits. The first session was with nonprofit veteran fundraising coach and consultant Lori Jacobwith (@LJacobwith) . Our presentation title was “Staying Sane With Social Media”. Our session focused on answering some basic questions such as: How do we embrace social media effectively? What is the best way to decide which tools to use? And, how can busy nonprofit professionals make time to implement their use? One of the key points in this presentation was the need to develop a social media plan which also includes a social media policy. Here is the Mayo Clinic Social Media Policy, which provides a good example.
The second session was with Jeff Achen ( @jeffachen), Interactive Communications Strategist for GiveMn.Org and was titled: “Looking Back at Give to the Max Day 2010: Lessons Learned in Social Media”. I was honored to be asked by Jeff to co-present on this topic, as I was the guest Tweeter for @GiveMn‘s 2010 Give To The Max Day and it was fun to get to reflect on the social media strategy implemented. Here the Give to the Max Day nonprofit toolkit we discussed in the presentation. I suggest all nonprofits consider creating a toolkit to help their stakeholders get involved in spreading the word.