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Kony 2012 and The Power of Social Media

By now, most of you have heard of the Kony 2012 campaign started by Invisible Children aimed at finding and arresting war criminal Joseph Kony.  If you haven’t, make sure you watch the video here.  Regardless on how you feel about the issue itself and what side you’re on there is one important thing we can take away from this: the power of social media is incredible.  Below is an infographic just what one video accomplished in an extremely short amount of time.  How did a 30 minute YouTube video capture the attention of the world when, as seen below, the most popular video are 3 or 4 minutes in length?  Obviously many factors but one that sticks out: social media.  People shared on Facebook, Tweeted it out to followers, shared on their blogs and any possible way they could get the message out – they did.  Be sure to read this great post from the NPtalk Nonprofit Community Blog, Konyecting With Your Konymunity: Nonprofit Video in the Kony 2012 Era, as well.  After reading reviews, viewing the video, seeing your friends talk about it and going over this infographic we want to know – what do you think about the success of the Kony 2012 campaign?

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