How To: Use Keywords to Optimize Your Blog Posts

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Focusing on optimizing your blog posts for optimal user traffic is no new idea. But if you’re new to blogging, you need to know that optimization is a key ingredient to a successful blog. Here at SocialNicole, we prefer the incredible Yoast SEO plugin to help us optimize our posts. But there are so many details to keep in mind for optimization that sometimes how to use keywords to optimize your blog posts just becomes overwhelming. Assuming you understand the basics, let’s take a look at a few key tips that you should keep in mind as you’re prepping your posts.

Key Tips: Use Keywords to Optimize Your Blog Posts

Use Keywords to Optimize Your Blog Posts

A Clickable Keyword

Finding a great keyword with low competition and high searches is a difficult battle on its own. However, it’s also important that your headlines catch some attention. How often a piece of content gets shared positively impacts its SEO. You may have a great keyword, but if you’re going to include that keyword in your post title, it better be catchy.

URLs and Headings

Keywords are crucial and should be included in both your URLs and headings. It’s easy to fit your keyword into your URL, but it takes a bit more creativity to include the keyword in your heading. If you can find a way to fit it in, get it in a large heading, such as a Level 2, in order to really catch readers’ eyes.


Don’t get so caught up in the words of your post that you forget about including awesome photos. After resizing your photo for optimal online use, it’s important to also optimize your photo’s file name and alternative tags.

Do Your Research

Above all else, the most important thing to remember when optimizing your post is to do thorough research. Spend the extra time searching for a keyword that has low competition and high searches, while remembering to make it normal enough to fit into the content of your post.

Interested in connecting with SocialNicole for some expert optimization help? Contact us here!


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