Each day, Facebook users are bombarded with new content. With so many different statuses, photos, and comments to sift through, it can be difficult to ensure your fans stay engaged with your posts. It may seem complicated, but there are a few simple steps you can take to increase Facebook fan engagement – and have fun while you’re at it! 1. Be Relevant Be aware of what’s going not just in your field, but in the world. Stay tuned into local events and world news. Share the cutting edge discoveries in your area, but also pay attention to holidays, anniversaries, and even strange celebrations such as “National Hamburger Day.” Fans love to feel connected, and by remembering and emphasizing these events that bring them together, they’ll be more inclined to engage. 2. Be Visual It’s no secret that Facebookers love photos. Chances are, you’re already employing this technique, but you can take it a step further. Pop a quote onto your favorite image. Share a story atop an inspiring landscape. Film your latest office joke and post the video. Visuals are eye-catching and encourage engagement. Find ways to jazz up your plain images to get even more interaction. 3. Be Bold Don’t be afraid to ask for “likes.” Don’t be too scared to encourage fans to comment. When fans hear you asking for their opinion, they’re more willing and excited to give it. And when they do comment or “like,” thank them or reciprocate by “liking” their comment. When fans’ engagement is reinforced, they’re much more likely to interact again in the future. 4. Be Funny Who doesn’t like to laugh? When in doubt, you can always use humor. Humor is relatable and fun, and it’s a language that we all speak. When fans see your brand can be lighthearted, they’re excited to interact with the fun, but are also more likely to take notice when you opt for something more serious. 5. Be Smart Be aware of when most interaction occurs. Don’t go with your gut – educate yourself on the research. Analysis has shown that during “non busy” hours, 8pm and 7am, posts receive 20% more user engagement. The same analysis notes that only posting 1 – 2 times per day produces 40% higher user engagement. That study also proved that posts with 80 characters or less receive 66% higher interaction. Knowing your science behind what and when you’re posting can make all the difference. Increasing fan engagement doesn’t have to be complicated. Start with these simple steps and see where they take you. Once the interactions start to pile up and you continue to produce engagement-worthy content, your fans will keep coming back for more! Want even more help increasing fan engagement? Get professional help from SocialNicole! Photo Credit
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