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Use Facebook’s Edgerank to Your Advantage

Have you ever wondered how certain posts appear in your Facebook newsfeed? Did you know there is actually a science behind it that you can use to your advantage? Enter Edgerank, the algorithm used by Facebook to decide what posts show up on an individual’s newsfeed. The algorithm uses three factors to determine this: affinity (relationship between content creator and user), weight (the type of post used i.e. text vs. photo) and time-decay (the age of the post). You can manipulate these variables to your advantage and make your Facebook fan page even more valuable to your business! Check out this infographic to understand what you can do to improve your page’s Edgerank:

edgerank101

 

Infographic Credit

 

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