Updated October 2017
SocialNicole is working to teach you how to use Facebook effectively for marketing your business. We have launched a “Facebook How-To” series break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. You can check out all the posts in our “How-To Use Facebook Effectively” series here! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast!
How to Use Facebook Hashtags
Our “How-To Use Facebook Effectively” series has walked you through some of the basics of managing your business Facebook page and creating power packed posts. Now we are going to talk to you about using hashtags to help spread your message. Having Facebook hashtags available means your content has a better chance of being viewed by Facebook users and there is potential to grow your fan page as well as have a broader reach with your messaging.
Hashtags automatically organize your content, allowing relevant users to more easily access what your business is sharing. But achieving this will require strategic use of hashtags. Simply placing hashtags on all your posts will not be effective.
Guidelines for how to use Facebook hashtags
Do your research. Search hashtags on Facebook within your industry and understand which hashtags are being used for what topics and who within your industry is using them. You should prepare to use popular hashtags to join in conversations but also more unique hashtags to draw your own buzz.
Your Facebook hashtag choices should be intentional. Not only should you have a thorough understanding of what else is out there, you should also have a clear intent and strategy behind every hashtag. Every company’s strategy will vary, but your main goal should be to be seen. Hashtags file your post into a specific category, meaning hashtags are a simple way to target your Facebook audience for every post. An example of a strategic use of hashtags on Facebook is coming up with an online contest or campaign and creating a hashtag around it. Using a brand-specific hashtag will allow you to follow the success of your campaign and engage.
It’s important for your company to use the benefits of Facebook hashtag searches to connect within your industry community. Hashtags allow you to connect with different communities, brands, and individuals who have similar interests or questions. Meeting new people, drawing new likes, and finding a group of similar thinkers are all benefits of hashtag searches.
Hashtags are a great feature to utilize on Facebook if you have a clear purpose and strategy behind using them. Do not just use hashtags to use them. Feel free to contact us with questions or if you would like us to help strategize your use and purpose behind hashtags on Facebook.
You can check out our entire “How To Use Facebook Effectively” series here.