Welcome to #FacebookFriday, where those of us at SocialNicole are working to teach you how to use Facebook effectively for marketing your business. We’ll break down the complicated concepts into easy, step-by-step instructions that are easy to understand and apply immediately. Please scroll to the bottom of this post to check out all the posts in this series! Are you looking to accelerate your Facebook marketing today? Contact the team at SocialNicole now! We can help you build a Facebook marketing program that will get results fast!
How to Use Facebook Hashtags
Our #FacebookFriday “How to Use Facebook Page Basics” series has walked you through the basics on the basic skills for managing your business Facebook page and creating power packed posts. Our last tip for the “Facebook Page Basics” series is about using hashtags to help spread your message. The addition of hashtags to Facebook is recent. Having Facebook hashtags available means your content has a better chance of being viewed by Facebook users and there is potential to grow your fan page as well as have a broader reach with your messaging. Hashtags automatically organize your content, allowing relevant users to more easily access what your business is sharing. But achieving this will require strategic use of hashtags. Simply placing hashtags on all your posts will not be effective. Let’s check out a few basic guidelines for how to use Facebook hashtags. 1. Prepare: Do your research. Search hashtags on Facebook within your industry and understand which hashtags are being used for what topics and who within your industry is using them. You should prepare to use popular hashtags to join in conversations but also more unique hashtags to draw your own buzz. 2. Strategize: Your Facebook hashtag choices should be intentional. Not only should you have a thorough understanding of what else is out there, you should also have a clear intent and strategy behind every hashtag. Every company’s strategy will vary, but your main goal should be to be seen. Hashtags file your post into a specific category, meaning hashtags are a simple way to target your Facebook audience for every post. 3. Connect: It’s important for your company to use the benefits of Facebook hashtag searches to connect within your industry community. Hashtags allow you to connect with different communities, brands, and individuals who have similar interests or questions. Meeting new people, drawing new likes, and finding a group of similar thinkers are all benefits of hashtag searches. 4. Track: Hashtags offer a massive, automatic database for trends on your own Facebook page and within your entire industry. They automatically track how you’ve utilized Facebook and give you the opportunity to monitor popular ideas within your communities. Tools like Viralheat can even help you monitor your company’s hashtags to identify the reach, impact, and total usage of hashtags. Hashtags can help you see where your company’s strengths and weaknesses lie, and offer an easy way to make connections and overall improvements. You can find all the #FacebookFriday “Facebook Page Basics” series posts here: 1. How to Use Facebook as Your Business 2. How to Like Another Facebook Page 3. How to Tag Another Facebook Page 4. How to Post a Photo with a Link 5. How to Use Facebook Hashtags 6. Facebook Marketing Tips: How to get your fans talking 7. How to Like and Share a Business Page’s Posts