With your goal as a marketer or small business owner of getting more engagement on Facebook, and with Facebook’s overwhelming increase in video views, the relationship between these is clear: Facebook video your friend. That’s right, over 1 billion videos on Facebook are played every day. About 50% of Facebook users watch at least one video every day, according to this article Facebook shared earlier this year. This 50% statistic is significant–it was not long ago that Facebook video was not particularly relevant. I think it’s a safe bet that Facebook’s move to make videos play automatically (but silently) as you scroll down your news feed helps draw Facebook users in.
The following are some tips on how to leverage this great opportunity to reach more people. As our audiences grow to appreciate more and more visual posts on Facebook, we must be responsive to this. Here are some tips on how to best take advantage of Facebook video for your business:
Offer something nobody else has.
Posting a video of something everyone has seen before is not going to get your audience to view it, much less click on it. Your video needs to offer something nobody else has. Going along with this, the video should be personal, especially if you’re part of a small business. It’s common as we know that small businesses are supported by people who support local efforts. Part of this branding is letting your audience know that you’re approachable and a REAL PERSON. Many videos and photos that make it on Facebook look too much like stock images or overly professional to touch any hearts. If you can create and post a video that can be personal and unique, your video will be much more likely to draw the attention of your Facebook fans.
Use the Facebook video metrics available.
That’s right–Facebook has metrics that measure what types of posts your audience is interacting with. This goes the same for other kinds of posts, such as links, status updates and photos. To access your video metrics, just like the rest of the metrics Facebook has to offer, go to your business page and click “insights” at the top of the page. I circled it here so you can more easily find it: Your Facebook video metrics can be found by clicking “posts” and then “post types.” If you’ve used Facebook video yet, your stats on engagement will be listed there. If you haven’t, nothing will yet be listed.
Give your post a call to action.
Just like with other good social media posts, your post either in the video’s content or the text above should give a call to action. Are the people looking at your post inspired to do anything? Or will they forget about it 30 seconds later? If your video asks something of the individuals who see it, they are much more likely to engage with your post, therefore engaging with you, therefore engage with your brand. It’s so important! How important is Facebook video to content creation? There are plenty of ways to engage on Facebook, but as Facebook users’ news feeds become more and more visual and interactive, your brand will need to keep up. If you’d like help coming up with a good video to post for your brand, you can contact us here! We’d be more than happy to sit down with you and determine what is the best course of action for your small business. — Photo Credit