We’ve all been there. You create, what you think is, the perfect Twitter account. You’re sharing up a storm, hashtags and all. But somehow, amidst all your hard work making sure your content is appealing and exciting, you’re still not getting the following nor the interaction you crave.
As useful as hashtags and the creation of great content is, they’re only two tools on the utility belt of Twitter strategy. Let’s face it, if you aren’t utilizing Twitter lists, it’s like missing a hammer to knock those last screws of your strategy into place.
What are Twitter Lists?
A list is a curated group of Twitter users or subjects. When a list is viewed, a stream is shown that only includes the tweets of the users/subjects that group was made around/for.
As social media is constantly evolving, numerous uses for lists may pop up and fade over time. However, for our means let’s focus on the four main uses that lists are typically known for:
Group creation is almost always the main reason users begin constructing lists. So what is it? When we defined “Twitter lists” we noted they were “curated groups of Twitter users of subjects.” At its barest of bones, group creation is behind that. It’s an easy way to separate out all of your Facebook followers or the people you follow. Let’s say your business wanted to keeps tabs on all of your most loyal customers. You could make a Twitter list, curate it by adding in all those loyal customer followers and Ta Da! You have a “Loyal Customer List.”
Here are some other types of lists your business might consider:
- Industry List
- New Followers List
- Favorite Blogs List
- Local Media List
- Frequent Communicators List
The possibilities are plentiful.
Twitter lists can be private or public, based on the settings you used when creating them. Private lists are lists that your business wants to keep only visual internally. Public lists- well, you can guess who can see those. Anyone!
With that being said, any list your business has created and made public can be shared with any follower. Have a follower that you believe would be interested in your Industry List? Share it! This can be a great way to network via the social media platform.
Following New Herds
Twitter lists can be used not only for following other Twitter users, but trending subjects as well. Let’s say your business is in the healthcare industry, and you would like to keep abreast of any new updates to the industry. Why not create a Healthcare List? You’d create this list by inputting a subject or frequently used hashtag that you would like to follow. Once the list is made, the tweets come in as a stream and will only pertain to anything being said under that hashtag or subject you specified.
With these kinds of lists the possibilities are endless! Not to mention, these types of Twitter lists open you up to not just YOUR followers and people you follow, but also to people you don’t even know from all around the globe.
With the lists I mentioned above, you’re taking a great step to opening up your Twitter handle to even more users. Let’s say your healthcare business, noted above, wants to be more noticeable among the healthcare Twitter user crowd. Take advantage of your Healthcare List and start posting, sparking conversation and cultivating relationships with the people speaking in that list stream.
Opening your Twitter handle up to communication that’s occurring in your valued subject Twitter lists can be extremely valuable in the long-run for establishing new relationships and brand engagement on Twitter.