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Corporate Blogging: Tips From the Pros

We all know blogging is huge right now. So why aren’t companies taking advantage of this trend? I recently had the chance to attend an online seminar from MarketingProfs called Take 10: How to Create a Company Blog That Rocks and learn about corporate blogging. This short presentation left me with some great information on business to consumer blogging for companies and I think if the time and effort is put in, blogging could be beneficial to practically any company!

Here are 8 things I learned about B2C Blogging:

  1. Blogging is a great way to humanize your organization and create a public face.
  2. It’s a great way to establish authority in your industry. If you come out with the information first, consumers will flock to you for the latest things they need to know.
  3. It is an easy way to provide fresh content to your website. This in turn can also drive up website traffic and people will continue to come back as new content is posted.
  4. Creates SEO value for your company and will raise your search engine rankings.
  5. You will get feedback, both positive and negative, in your comments section.  This information, even negative is extremely valuable!
  6. You can incorporate your entire staff into writing from the marketing team to the CEO and this gives fresh, new perspectives.
  7. You want to blog about what your customers or potential customers are interested in! From corporate events to new products it’s all about them!
  8. You need to post between once a day to once a week to keep your blog relevant.  If you’re not able to do this, consider something other than a blog.

So what do you think? Do you like corporate blogging? Would it be beneficial to your organization? Feel free to let us know your thoughts! Photo Credit

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