Get FREE social media tips sent to your inbox monthly
+ Nicole's guide to Facebook marketing success!

FREE social media tips sent monthly
+ Guide to Facebook marketing success!

How to Curate Killer Content for Social Media

If you’re in the business of social media marketing you already know one thing to be true, content is king. This is stated all the time… and for good reason. Without compelling content, your readers and potential clients have no reason to actually care about you or the business you manage. Now that we’ve established […]

5 Ways To Connect On Twitter

Twitter can be an overwhelming place, especially when you are a newer user, or only use the platform once in awhile. Where does one even start? Throughout my time managing social media, I’ve learned these are the five best ways to connect on Twitter as you’re just starting out. 1. Use Hashtags Using hashtags allows […]

#PetsAtWork Social Media Fun

Some companies have all the luck. They have products that are fun to sell, or at least sexy to talk about. For the rest of us, it’s not that easy. With Google moving more and more rapidly toward social media signals to tell them who is most important to listen to, having an inherently interesting […]

Getting Started with Your Business Online

Let’s say you are starting a new business, or perhaps you are finally deciding to bring your business online. How do you get started? This is a guide with some basics. The actual, specific strategy for every business will be unique, and there are many questions you will have to answer based on looking at […]

What Your Business LinkedIn Is (and What It Isn’t)

Your brand identity is everything. It may be easy to see other platforms like Facebook and Twitter and their use in your online brand identity, but if you have a business and you’re not on LinkedIn, you are miles behind. When you utilize the perks of LinkedIn, it can be a great place for networking and […]

Should your brand use Instagram? Here’s a checklist to find out.

I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I […]

Maximizing Tweet Reach–It’s a Matter of Time

Are you not getting the results you want on Twitter? Let’s say you’ve read the blogs and watched the videos on how to get favorites and followers, but you’re still not getting the needed engagement. This probably means that you are well educated with the ‘what’ and not so much with the ‘when.’ What does […]

Facebook Reviews Make or Break Online Marketing Efforts

Online marketing is immense. It’s no surprise that many people have a hard time prioritizing all the aspects of digital marketing that all seem equally important. I’m here to tell you that one of the most commonly overlooked aspects of online marketing is the Facebook review. I typically advise clients to identify the different locations […]

Instagram for Business (Because You Can’t Afford Not to)

Posts involving photos and other visual effects are the posts that grab the most attention. But we know this by now, right? It is easy to barely glance at the long, wordy, Facebook statuses and glaze over blogs with nothing but exhaustingly long paragraphs. With Twitter and Facebook, photos are optional, unlike Instagram, where each […]

Google Plus Photos: How to Get People to Give a Damn

We understand–you’re looking for your Google+ fans to engage with you. Your profile and cover photos can make or break if someone adds your business to one of their circles, so it’s important to take your photos seriously. It’s so tempting to just pin up your company’s logo everywhere and call it good, but it’s […]