Get FREE social media tips sent to your inbox monthly
+ Nicole's guide to Facebook marketing success!

FREE social media tips sent monthly
+ Guide to Facebook marketing success!

The Social Media Revolution: Empower Yourself Today

I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary […]

Why Small Businesses Often Fail At Social Marketing

Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]

Why Conduct A Digital Marketing Audit Every Year

Digital Marketing Audit Versus Social Media Marketing Audit: What’s the Difference? So you clicked on the link for this story and you immediately see we have switched our terminology from digital marketing audit to social media marketing audit. And you say, “what gives?” And honestly you are more likely saying “what is the difference among digital […]

2014 Social Media Marketing Checklist

It’s that time again. Another year has passed, and you are brimming with resolutions. As you prepare for the New Year this month, it is the perfect time to review your social media strategy. Review your efforts over the past year. Note what worked well and more importantly, what didn’t work.  Make adjustments, get organized, […]

The Value of Branding: Why Do It?

You learned the basics of creating a strong brand in building a brand for beginners, but why bother with branding at all? It takes a lot of time and money, and difficult decisions have to be made. So why do it? What is the true value of branding? Companies invest in brands because branding is […]

A Brand Voice for Business: Carrying it All the Way Through

For a lot of businesses, branding can be a tough concept to tackle. If you’re completely new to branding, attempting to make your brand voice for business shine through all of your diverse marketing materials can seem overwhelming. As you produce different materials, it’s important to carry your brand through each and every graphic, title, […]

Branding a Campaign for Your Company

Once you’ve learned the basics of branding, your business may be ready to take the next step. There are many different elements involved in developing an effective brand. But when your company is ready to run a campaign, branding becomes even more important. How can your company go about branding a campaign successfully? Check out a […]

Building a Better Brand: Branding for Beginners

So you want to market your brand online, but aren’t sure where to begin? You’re not alone. With so many tools to boost marketing results and organize social media accounts, it can be easy to overlook the basics of branding. Today, businesses need to communicate with customers on multiple social platforms. As your business develops, […]

#SocialSpotlight: Oreo’s Sweet Social Media

By now, just about everyone has heard about Oreo’s social media strategic hit from last year’s Super Bowl and countless articles have already been compiled to document their unique success from the world’s biggest event. But what else does this addictive cookie company do within social media? The Sweet Spot: Facebook Over on Facebook, they are […]

#SocialSpotlight: Southdale Center Shines on Social Media

In this ultra-modern age of high speed internet, ecommerce and online shopping, it’s easy to forget that the mall is still a place where people like to visit to shop, eat, spend time with family and friends and soak up the atmosphere of their communities. But that’s exactly what the Southdale Center of Edina Minnesota aims […]