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Facebook Video and Its Importance to Your Content Creation

With your goal as a marketer or small business owner of getting more engagement on Facebook, and with Facebook’s overwhelming increase in video views, the relationship between these is clear: Facebook video your friend. That’s right, over 1 billion videos on Facebook are played every day. About 50% of Facebook users watch at least one […]

Is It Love At First Sight? Content Curation For Your Audience

Is it love at first sight? This is a great question to ask yourself when it comes to content curation to share on your blog and social media channels. With all the conversations about strategy and approach, messaging and creating content that will convert readers to customers, it comes back to a basic principle in social […]

The Social Media Revolution: Empower Yourself Today

I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary […]

Why Small Businesses Often Fail At Social Marketing

Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]

When it comes to content creation, are you on a mission?

  Note from Nicole:  I am happy to have my friend and colleague Jeff Achen on the blog today as a guest author. Please enjoy his post about content creation. To learn more about Jeff, please scroll to the bottom of the post for his biography. Guest blog by Jeff Achen As I stood looking […]

Why Conduct A Digital Marketing Audit Every Year

Digital Marketing Audit Versus Social Media Marketing Audit: What’s the Difference? So you clicked on the link for this story and you immediately see we have switched our terminology from digital marketing audit to social media marketing audit. And you say, “what gives?” And honestly you are more likely saying “what is the difference among digital […]

Social Media Campaigns for Valentine’s Day

Valentine’s Day is just around the corner. Is your brand ready launch a social media campaign for the holiday? Don’t worry, it doesn’t take a massive advertising budget to create a short video or photo series that relates your brand to Valentine’s Day. Whether you own a paint company or a flower shop, a little […]

Valentine’s Day Pinterest Campaign Ideas

Looking for an easy way to promote your brand over Valentine’s Day? Try a Pinterest social media campaign. The platform draws marketers because it engages customers in a highly visual and personal way. Pinterest is also easily accessibly via mobile devices, which is an important factor in any social media campaign. As a bonus, customers […]

Blogging 101: How to Write Effective Blog Headlines [Infographic]

We all know that developing awesome content and writing a captivating blog post are crucial to connecting with customers – but that great content and perfectly written post doesn’t go so far if readers don’t click on your link. Learning how to write effective blog headlines is crucial to growing your reader base and eventually your […]

2014 Social Media Marketing Checklist

It’s that time again. Another year has passed, and you are brimming with resolutions. As you prepare for the New Year this month, it is the perfect time to review your social media strategy. Review your efforts over the past year. Note what worked well and more importantly, what didn’t work.  Make adjustments, get organized, […]