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Blogging 101: Google’s Keyword Tool

Class in in session, welcome to Blogging 101! Here at SocialNicole, a big service that we offer is help with website design and development. As you can imagine, that usually includes helping to get a client’s blog up and running. One thing that we notice is that many people have issues getting traffic to their blog. This can be for many reasons from wrong keywording to something as simple as a bad SEO title. We’ve decided to share our knowledge in this area and create a Blogging 101 series focusing on easily optimizing your blog and website. We hope that with this knowledge, you will be able to start reaching more potential customers, clients and contacts! Today we will be focusing on keywords. Keywords are the thing that can make or break your search engine rankings. They are the bond that holds it all together and can ensure success for your website. Selecting the right keywords to optimize your website and individual blog posts with is crucial for a successful SEO campaign. When we help a client optimize their website or blog posts, our go-to tool to help with the keywording process is Google’s Keyword Tool. We wanted to share with you a step-by-step guide to using it to your advantage and gain more traffic.

A 4 Step Guide to Using Google’s Keyword Tool

1. Brainstorm Keywords That Match Your Blog Post: Before you hit the publish button, you first need to start by brainstorming words that describe your particular post. This can be difficult as you need to set yourself in the mind of the customer who can sometimes search random, quirky phrases in their quests for answers. We’re not saying you need a list a mile long, but rather two or three words/phrases to help guide the process. 2. Search to Help Find the Best Keyword(s) For You: After brainstorming and coming up with a few words/phrases, the real work begins. Picture below, you can see how you can put words/phrases in for Google’s Keyword Tool to search for. You can also selected advanced options like by location, languages and devices.

Google's Keyword Tool

After hitting the “Search” button, a listed will be generated with numerous options related to your word/phrase search. This is where it can get confusing as you try to navigate what all of the columns mean!

Google's Keyword Tool

3. Understanding Your Search Results: Now that you have all of these results, what do you do with them? There are several things you are looking for in these results. The first being the competition level. You want low(er) competition which you can easily sort by clicking on “Competition” this way, the words with “Low” competition show up first.

After this, you are looking at the Monthly Searches columns for searches at least a couple thousand. From there, narrow in on the keywords that fit this criteria and work with your blog post. Remember you are looking to find a niche audience that will really want to read what you have written. It often seems like you should go after the highest volume of  searches, but if those keywords do not fit your topic people will bounce off your website without even reading what you have written.

Google's Keyword Tool

4. Run a Google Search: After you’ve gone through this process, the next step is to make sure that the content showing up in google with that specific keyword is simliar or matches what the content of your blog is about. To do this click the arrow next to the keyword you’re interested and then click “Google Search”.

Google's Keyword Tool

A new tab will open showing what the Google Search results are for that specific and from this you can decide whether or not that specific word or phrase will work for your blog’s content. If not, try again! With practice you will be a pro and your blog traffic will only increase.

In our next post, we will work on implementing the keywords you find into your posts – stay tuned!

Missed a previous Blogging 101 post? Never fear!

Blogging 101: Yoast SEO Plugin Blogging 101: Resize a Photo for Online Use Blogging 101: Optimize Photos Interested in help with your company’s blog or website? SocialNicole is here to help! Contact us today! Want to see us blog about something specific in our Blogging 101 series? Share below! 

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