It’s no secret that a well-written blog can be a powerful marketing tool. Investing in a careful blog strategy focused on content and growth is essential to success. Once a blog is up and running, it takes time to cultivate your audience, refine your voice, and—most importantly—develop the ability to write effectively for a blog. There is no secret formula for how to write a great blog post, but here are some basic tips to get you started:
- Identify your main objective first, and shape your posts around that objective. Ask yourself, “Is this valuable to my audience?” Only write posts that can answer that question in the affirmative.
- Keep to a basic structure—just like you learned in school. Introduction, main points, and conclusion.
- Keep the posts short. People are busy, and chances are they are not going to sit down and read a 2,000-word blog post. What is the ideal length of a single post? While there is no set formula and it will depend on your audience, I advise my clients to shoot for 200-500 words. If they plan on writing longer posts, I tell them to mix them in with the shorter posts or split them into a series of posts. In addition, blogs that follow a list format give people quick, digestible content. For the average attention span in the Internet age, lists are a great idea.
- Write often. With writing like with anything, practice makes perfect. Composing a blog post differs from writing an essay, an email, or a poem, and getting a feel for it will take time. The more blogging you do, the better you will be at it.
- Use an editor. Every writer needs another set of eyes to review their work—even people who write and edit by trade have trouble spotting errors in their own writing. Ensuring that your content is accurate and readable is as easy as finding a skilled editor. The world is teeming with freelance editors, or you might have an eagle-eyed team member or friend willing to look over your posts for you. It takes valuable time to write, edit, and post your blog, and without an editor to help you, chances are you will struggle to keep up with it. Investing in an editor will ensure your posts are top quality as well as completed and posted on time.